Marketing
Marketing news and trends daily in the retail industry, covering topics in business, e-commerce, beauty, marketplaces, technology, fashion, and more.
As brands seek innovative and authentic ways to connect with their audience on social media, the ‘deinfluencing’ trend on TikTok has emerged as a powerful tactic, especially for beauty and fashion brands.
Charli XCX electrified Times Square on November 18, 2024, with a surprise pop-up concert in collaboration with H&M.
As the fall season approaches, boutique owners have the perfect opportunity to refresh their marketing strategies and attract new customers.
For online retailers, staying ahead of the competition requires more than just an eye for trends—it demands a robust SEO strategy that attracts and retains customers.
Writing a compelling blog for your boutique, brand, or retail business is essential for connecting with your audience, driving traffic, and increasing sales.
For B2C brands, a well-maintained blog is one of the most effective tools for making connections with new audiences and staying relevant to current customers.
Influencer marketing has emerged as a powerful tool for businesses looking to expand their reach and boost sales, especially boutiques.
To grow your online store on Pinterest, you must leverage the platform’s extensive resources and specialized tools to connect brands with eager shoppers.
Optimizing your online store for search engines can significantly boost your visibility and, ultimately, your sales.
Cracking the Instagram algorithm can feel like an endless journey, but for retailers, it’s key to driving traffic to your store.
Fenty Beauty, founded by global superstar Rihanna in 2017, has become a groundbreaking force in the cosmetics industry, reshaping the standards of beauty and inclusivity.
As of mid-2024, Shein’s business performance and market presence continue to exhibit significant growth and expansion.
House of CB, an affordable luxury womenswear brand founded by Conna Walker, primarily targets women aged 25-34, boasting 83.68% female visitors.
Farfetch is a premier global e-commerce platform focused on luxury clothing and beauty products. Founded in October 2008 by Portuguese entrepreneur José Neves, the company has become a leading force in the luxury fashion industry.
With the continued rise of e-commerce, shoppers seek more personalized and convenient experiences. Small-format stores, ranging between 30,000 and 50,000 square feet, enable retailers to curate products that align closely with local tastes and preferences, making shopping more enjoyable and relevant.
In the luxury retail, various pricing strategies are employed to carve out a brand’s niche and engage discerning consumers.
TikTok’s e-commerce feature, known as TikTok Shop, allows creators and merchants to run businesses directly on the app.
In light of the potential TikTok ban in the United States, marketers are swiftly adapting their strategies to mitigate risks associated with the platform’s uncertain future.
In 18 months, the Chinese e-commerce platform Temu has achieved a feat that most brands only dream of—becoming a household name in the United States.
Global fashion e-tailer Cupshe has launched its exclusive festival collection in collaboration with JoJo Fletcher, the beloved star from season 12 of “The Bachelorette.”