SK-II Opens First Global Travel Retail Flagship Store at Sanya International

  View this post on Instagram   A post shared by ARISA (@i_am_arinko) Reflecting SK-II‘s heritage, the store offers a multi-sensory experience through an innovative art installation developed in partnership with Studio Swine.

This interactive exhibit involves eight falling drops into a basin shaped like the LXP cream jar, symbolizing the concentrated power of PITERA™ in the LXP series. Upon skin contact, the drops release a fine mist and a unique scent inspired by Hinoki wood and Sandalwood, creating an evocative and theatrical ambiance.

The launch of SK-II’s global travel retail flagship store is also anchored by the launch of the Act of Craftsmanship—a LXP mega event experience until 29 October in Sanya International Duty Free Shopping Complex, Block C, Haitang Bay, Hainan, China.

Travel retail is a growing market, offering unique shopping experiences in duty-free zones at airports and cruise terminals, targeted at international travelers. This sector emphasizes convenience, blending digital and physical shopping experiences to provide memorable, high-quality options to consumers…