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Vetements’ Trademark Rejection Signals Tougher Rules for Foreign Brand Names

The legal battle over the "Vetements" trademark represents a landmark case in fashion law, specifically regarding the "doctrine of foreign equivalents."

Vetements’ Trademark Rejection Signals Tougher Rules for Foreign Brand Names
News

Vetements’ Trademark Rejection Signals Tougher Rules for Foreign Brand Names

Credit: Vetements

The legal battle over the “Vetements” trademark represents a landmark case in fashion law, specifically regarding the “doctrine of foreign equivalents.” On January 12, 2026, the U.S. Supreme Court officially declined to hear an appeal from Vetements Group AG, effectively ending the brand’s multi year effort to secure federal trademark protection for its name in the United States. 

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