Marketing
Marketing news and trends daily in the retail industry, covering topics in business, e-commerce, beauty, marketplaces, technology, fashion, and more.
Pinterest, the social media platform known for capturing the attention of millions of affluent shoppers, is an opportunity luxury retailers simply cannot afford to miss.
Ever wondered why some TikTok videos go viral while others stagnate with minimal views? One significant factor could be your posting schedule.
Pinterest has evolved into a robust platform for e-commerce, offering a variety of features that enable users to not only discover but also shop for products directly within the app.
Claire’s known for its trendy accessories and jewelry has recently launched a new initiative titled The Collab, a year-long celebration of the influence and creativity of the younger generations, specifically Gen Z and Gen Alpha, dubbed ‘Gen Zalpha’.
The exponential rise of social media platforms has altered the way we make purchase decisions, turning away from traditional shopping routes.
Dallas-based luxury retailer, Neiman Marcus has announced the launch of its innovative Fall 2023 campaign, New Frontiers.
In the ever-evolving world of retail, brands are constantly seeking innovative ways to connect with consumers and drive sales.
Influencer marketing has become crucial to many brands’ strategies, but choosing the right influencers is not always easy.
In the social media era, retail brands constantly seek innovative ways to connect with their target audience and drive sales.
The SS evian, a unique and innovative venture, is set to offer an unparalleled viewing experience of the Men’s Final at the US Open.
Kylie Jenner, the youngest member of the Kardashian-Jenner clan, has recently been reimagined as a Bratz doll.
TikTok, the popular video-sharing app, has introduced a new feature that allows users to create text-based posts.
With over 700 million active users worldwide, TikTok has transformed from a mere entertainment platform into a vital marketplace.
In today’s digital marketing landscape, the influence of key opinion leaders (KOLs) is a powerful tool that retailers can leverage to reach targeted audiences, build brand credibility, and drive conversions.
Walmart is partnering with Barbie, a timeless pop culture icon, to launch a new digital-first shopping experience.
TikTok, the popular social media platform, has opened its first-ever pop-up shop on London’s iconic Oxford Street.
Have you ever wondered what makes certain retail brands thrive while others barely survive? The secret lies in their marketing strategy.
In the dynamic world of retail, Direct-to-Consumer (DTC) brands have been making significant strides in their advertising strategies.
This summer, the world-renowned luxury brand Louis Vuitton has taken a gastronomic leap by entrusting its new restaurant in Saint-Tropez to Michelin-starred chef Arnaud Donckele and acclaimed pastry chef Maxime Frédéric.
In a bold move that redefines the retail experience, American luxury brand Coach has launched an innovative concept store named ‘Coach Airways.’