Marketing
Marketing news and trends daily in the retail industry, covering topics in business, e-commerce, beauty, marketplaces, technology, fashion, and more.
Reference prices play a crucial role in the decision-making process of consumers and businesses alike. They serve as a benchmark for comparing the value of products and services in the market, helping buyers determine whether a particular price is reasonable or not.
Consumer adoption categories play a crucial role in understanding how different segments of the market respond to new products or innovations.
Designer brands are increasingly opting for brand extensions instead of creating new private label brands due to several advantages that come with leveraging their existing brand equity.
In recent years, brands have increasingly turned to podcasts as owned marketing channels to reach and engage with their target audience.
Deinfluencing, a term that refers to the diminishing impact of influencers on social media, has become a topic of discussion as the landscape of social media evolves.
Walmart has recently launched a new platform called Walmart Creator, designed to connect content creators and influencers with the retail giant.
Are you struggling to connect with the next generation of consumers? Do you feel like your retail marketing strategies are falling flat and failing to attract younger shoppers?
A report revealed a significant trend among children aged six to 16, known as Generation Alpha.
Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly launched cosmetics brand Rare Beauty has taken the beauty industry by storm.
Luxury retail giant Neiman Marcus has been a household name for over a century, catering to the elite and affluent consumer market.
Influencer marketing has become an essential tool for brands looking to connect with potential customers and build a loyal following.
New data from Matter Communications reveals customers are making purchases based on influencers who are relatable, original content or provide credible expertise.
Thrasio Holdings, a market-leading next-generation global consumer goods company, today announced the appointment of Pawan Uppuluri as its Chief Technology Officer (CTO).
![Pacsun Collaborates With Ai Influencer Miquela [Update]](https://i0.wp.com/retailboss.co/wp-content/uploads/2022/08/MiquelaPacsun_comp_v001.png?resize=740%2C600&ssl=1 "Pacsun collaborates with AI influencer Miquela [Update]")
Pacsun, a leading youth-oriented specialty retailer, has taken a bold step into the metaverse by partnering with the first-ever virtual influencer, Miquela.
Saks Fifth Avenue is celebrating Fall Fashion with their new campaign featuring the talented Chlöe Bailey as their brand ambassador.
With Lush’s global decision to turn its back on Instagram, Facebook, TikTok and Snapchat in November 2021, the podcast’s first episode What’s Your Algorithm?
Cantù Beauty, a renowned hair care brand based in Dallas, Texas, recently embarked on a journey to rebrand its product packaging and ingredients.
North America’s leading embedded commerce solution, has raised a $21 million CAD Series A led by Toronto-based Framework Venture Partners.
LTK, formally known as LIKEtoKNOW.it and rewardStyle, reveals most loved products by using influencer metrics. The results are in!
Nakey, a popular clothing brand known for its unique and eye-catching designs, has recently announced its launch at several major retailers, including Nordstrom, Revolve, Free People, and Urban Outfitters.
