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Bachelorette alum JoJo Fletcher launches second Cupshe Collection

Global fashion e-tailer Cupshe has launched its exclusive festival collection in collaboration with JoJo Fletcher, the beloved star from season 12 of “The Bachelorette.” This partnership

Published: Apr 6, 2024 10:45 AM

By RETAILBOSS Team

EcommerceMarketing

Bachelorette alum JoJo Fletcher launches second Cupshe Collection

Jojo Fletcher modeling the Cupshe x JoJo Fletcher: The Sunshine Escape Collection

Global fashion e-tailer Cupshe has launched its exclusive festival collection in collaboration with JoJo Fletcher, the beloved star from season 12 of “The Bachelorette.” This partnership is the second collaboration between Cupshe and Fletcher, further solidifying their commitment to bringing accessible yet fashion-forward designs to the forefront of festival fashion.

The Cupshe x JoJo Fletcher collection, aptly named “The Sunshine Escape Collection,” features an array of 26 meticulously designed pieces, ranging from eye-catching bikinis to breezy cover-ups, all embodying the vibrant spirit and artistic expression synonymous with festival culture.

View this post on Instagram A post shared by JoJo Fletcher (@joelle_fletcher) Drawing inspiration from Fletcher’s personal style and Cupshe‘s innovative design ethos, the collection aims to offer something for every festival-goer, ensuring they can express their unique style while enjoying the music and camaraderie that define these events.

JoJo Fletcher, known for her role as a TV host and her memorable journey on “The Bachelorette,” brings a personal touch to the collection, drawing inspiration from her love for live music and the joy it brings.

With a particular nod to country music, Fletcher aims to pay tribute to the artistic expression and freedom found at music festivals, hoping to invite wearers to embrace a free-spirited nature in their everyday lives…

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