Meta is turning its experimental Meta Lab concept into a full blown experiential retail network, adding flagship and pop up locations in New York City, Las Vegas, and West Hollywood where shoppers can try its latest AI glasses and mixed reality hardware in person. The expansion positions Meta Lab as both a showroom and a discovery hub for products like Ray Ban Meta and Oakley Meta smart glasses at a time when the company is betting heavily on everyday wearable AI.
Fifth Avenue Flagship in New York City
In Manhattan, Meta has signed a 10 year lease with Vornado Realty Trust to turn its pop up at 697 Fifth Avenue into a permanent flagship Meta Lab NYC store, giving the brand a long term presence on one of New York’s most prestigious retail corridors. The space lets visitors walk in, test Ray Ban Meta glasses with built in AI, explore Meta Quest headsets, and get hands on guidance from in store specialists, effectively functioning as Meta’s answer to a next gen tech boutique.
Two Meta Labs at Wynn Las Vegas
In Las Vegas, Meta has opened two Meta Lab pop ups at Wynn Las Vegas, including a location at the Wynn Plaza Shops, timed around CES 2026 and promoted as must visit stops for trying the latest wearable technology. Visitors can demo limited edition frames like Wayfarer Ray Ban Meta glasses, see how camera and AI features work in real time, and get tailored style and fit recommendations, turning the space into both a tech demo and a fashion accessory bar.
West Hollywood Hub for AI Wearables
On the U.S. West Coast, Meta Lab has also landed at 8600 Melrose Avenue in West Hollywood, adding an LA hub to the growing network. Across all locations, the format blends curated product storytelling, immersive demos, and creator friendly, social media ready environments, signalling that Meta sees physical retail as a key way to make its AI glasses feel less abstract and more like everyday lifestyle products.
