MySize Signs LOI to Acquire EyeFitU Assets and Expand Its AI Sizing Platform Globally

Naiz Fit moves to acquire EyeFitU’s sizing tech and clients Under the non binding LOI, Naiz Fit would acquire a wide slate of EyeFitU assets, including proprietary sizing algorithms, platform technology and codebase, Shopify integration APIs, the FootScanner app, anonymized sizing databases, trademarks, domains, customer contracts, and CRM data.

Once closed, these would be integrated into Naiz Fit to enhance its AI powered sizing capabilities and expand its global customer base.​ EyeFitU works with international fashion and sportswear brands such as HEAD, Paul & Shark, POC Sweden, Giant, Assos, Ecoalf, Odlo, and CMP, generating around CHF 350,000 (approximately $440,000) in annual recurring revenue.

MySize expects this revenue to transfer to Naiz Fit and be accretive, with room to grow as EyeFitU’s relationships and tools are scaled inside the broader platform.​ The transaction remains subject to due diligence, negotiation, and execution of definitive agreements and customary approvals, and MySize cautions that there is no guarantee it will close as described, or at all.

EyeFitU founder and CEO Isabelle Ohnemus and CTO Erik Troelsen are expected to support transition and…