GARAGE Opens at Bluewater and Hits Oxford Street on March 27 in Its UK Retail Debut

321 Oxford Street West, an impressive two level corner site conceived as a high impact expression of the brand’s global identity. The prime location is designed to act as a cultural touchpoint and anchor for GARAGE in a market that helps define global fashion relevance.

A Defining Moment for Garage’s Global Ambitions “Opening in the UK is a defining moment for GARAGE,” said Andrew Lutfy, Chief Executive Officer and Chair of the Board of Groupe Dynamite. “London is at the heart of global fashion- the energy and style across the UK truly inspires us.

Opening at Bluewater and on Oxford Street is a bold step in our international growth and an opportunity to strengthen our connection with the customers who already know and love us, and to introduce GARAGE to those just discovering the brand.” and a chance to deepen ties with existing fans while introducing the brand to new customers just discovering GARAGE.

The entry builds on strong cultural traction across North America, where GARAGE has become a go to for women from New York to Los Angeles who want trend driven yet wearable pieces that translate easily from campus to city nights. The UK is the next logical step in that evolution,…