Miu Miu has unveiled an expanded flagship at LANDMARK ATRIUM in Central, Hong Kong, turning one of the city’s key luxury addresses into a more immersive stage for the brand’s offbeat, hyper feminine universe.
Transformed from a single floor into a two level, approximately 220 m² boutique, the new space is part of Hongkong Land’s multi year push to reposition LANDMARK as an ultra luxury, next generation retail destination.
A two floor showcase for Miu Miu
The expanded flagship now spans the ground and first floor, connected by Hong Kong’s first indoor spiral staircase within a retail space, which has quickly become the store’s architectural focal point. The boutique presents the Spring/Summer 2026 collections across ready to wear, leather goods, shoes, and accessories, giving Miu Miu enough room to stage the full breadth of the brand’s vocabulary, from sharply cut minis and shrunken knits to glossy handbags and jewel toned pumps.
Inside, the design follows Miu Miu’s latest global retail concept, walls and elongated displays are wrapped in signature pale blue canvas and warm oak, with pale blue carpets softening limestone flooring on the lower level and oak flooring upstairs. Limestone and oak counters, topped with glass, showcase small leather goods and jewellery, while curved sofas and low wooden tables punctuate the space, creating pockets of intimacy within the open plan.
The effect is quietly cinematic, elegant, and polished, yet with enough softness to feel like a private salon rather than a high traffic flagship.
Landmark, luxury, and a billion dollar backdrop
The Miu Miu expansion arrives as LANDMARK undergoes what owner Hongkong Land calls a once in a generation transformation, a retail redevelopment with total investment expected to exceed HK$7.8 billion from the landlord and its luxury tenants.
Positioned as part of “Tomorrow’s Central,” the refreshed mall is being reimagined as Hong Kong’s ultimate lifestyle destination for fashion, food, and art, with maisons like Prada already opening their largest Asia Pacific flagships on site. Miu Miu’s enlarged footprint slots neatly into this strategy, signalling confidence in Central as a magnet for both local clients and travelling luxury shoppers.
The store’s relaunch has also been backed by a strong celebrity moment: Miu Miu brand ambassador Minnie of (G)I DLE headlined the opening event on February 6, 2026, drawing crowds and social coverage that positioned the boutique as a must visit destination for regional fans. In a market where experiential retail is increasingly non negotiable, the combination of architectural theatre, expanded assortment, and pop star wattage gives Miu Miu a sharpened edge in Hong Kong’s dense luxury mix.
A more complete Miu Miu universe
With the additional floor space, the LANDMARK ATRIUM flagship operates as a full universe rather than a satellite, allowing the brand to tell cohesive seasonal stories and host more private client experiences within dedicated VIP areas and wardrobe style spaces.
For Prada Group, the move demonstrates how strategically scaling key doors in gateway cities can deepen brand presence without over saturating the network, especially when aligned with major landlord upgrades like the ongoing LANDMARK redevelopment.
For shoppers, the message is simple: if you want to see what Miu Miu really looks like in 2026, you go to LANDMARK ATRIUM.
