Luna Bronze is entering U.S. retail with a nationwide launch at Ulta Beauty, marking the Australian sunless tanning brand’s first major bricks and mortar partnership in the market. The brand is known for its “skin-first approach to self tanning and commitment to safer alternatives to UV exposure” and describes the Ulta deal as “a significant step in the brand’s global expansion” aimed at making “modern, skin-loving self-tanning more accessible at scale.”
From Skin Cancer Scare to Skin First Tanning
Founded by Rhiannon Hall and Maddy Balderson, Luna Bronze was created after Balderson’s experience with skin cancer, with the aim of offering a sunless tanning alternative that delivers a bronzed glow without risking skin health.
The Australian brand positions itself around skin health and sun safety, focusing on skin first self tanning and bronzing products formulated to give natural looking results, and actively promotes safer options to sun tanning through modern,…
accessible sunless solutions for glow seekers worldwide. Cofounder Maddy Balderson said, “Partnering with Ulta Beauty is an incredibly meaningful milestone for us. Luna Bronze began as a response to my own experience with skin cancer and the need for a safer, more confidence‑boosting way to glow.
To now bring that mission to Ulta Beauty’s nationwide community — a retailer so many people trust with their daily beauty rituals — is both humbling and energizing. We’re proud to be supporting a broader shift toward skin-first, sunless tanning in the U.S.
market.” Cofounder Rhiannon Hall said, “Ulta Beauty has long been a leader in championing brands that push the beauty industry forward. Launching with them is a moment we’ve worked toward since day one.
Our goal has always been to elevate self-tanning with clean, considered formulas that prioritize skin feel and a natural-looking finish. This partnership allows us to introduce that approach to a wider U.S…
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