MySize is sharpening its fashion tech play, with subsidiary Naiz Fit signing a non binding Letter of Intent to acquire selected assets of EyeFitU AG, a Switzerland based digital sizing specialist whose platform currently generates about $440,000 in annual recurring revenue. The deal is designed to strengthen Naiz Fit’s AI sizing engine, deepen its European footprint and fold more brands and data into MySize’s four part platform for cutting returns and moving inventory.
Naiz Fit moves to acquire EyeFitU’s sizing tech and clients
Under the non binding LOI, Naiz Fit would acquire a wide slate of EyeFitU assets, including proprietary sizing algorithms, platform technology and codebase, Shopify integration APIs, the FootScanner app, anonymized sizing databases, trademarks, domains, customer contracts, and CRM data. Once closed, these would be integrated into Naiz Fit to enhance its AI powered sizing capabilities and expand its global customer base.
EyeFitU works with international fashion and sportswear brands such as HEAD, Paul & Shark, POC Sweden, Giant, Assos, Ecoalf, Odlo, and CMP, generating around CHF 350,000 (approximately $440,000) in annual recurring revenue. MySize expects this revenue to transfer to Naiz Fit and be accretive, with room to grow as EyeFitU’s relationships and tools are scaled inside the broader platform.
The transaction remains subject to due diligence, negotiation, and execution of definitive agreements and customary approvals, and MySize cautions that there is no guarantee it will close as described, or at all. EyeFitU founder and CEO Isabelle Ohnemus and CTO Erik Troelsen are expected to support transition and integration if definitive agreements are signed.
MySize’s Four Pillar Fashion Tech Platform
The proposed deal sits on top of MySize’s existing four business ecosystem, all aimed at two expensive problems in online fashion: wrong size purchases and excess inventory.
First, Naiz Fit is the company’s B2B SaaS sizing and product intelligence engine for apparel and footwear, used by more than 70 enterprise clients, including Levi’s, Moschino, Canali, Desigual, and Kiabi. The platform has profiled over 220,000 garments and gathered data from more than 20 million consumers, with reported client results of 15% to 40% return reductions and 2x to 8x increases in online sales.
Second, Percentil runs a managed secondhand marketplace across Spain, France, Germany, and Italy, supporting both direct to consumer resale and circularity programmes for brands such as Springfield (part of Tendam Group), C&A, and Desigual. The platform has processed more than 12 million items and sold over 4 million units; in January 2026, Percentil expanded distribution by listing curated secondhand fashion on Amazon in Spain.
Third, Orgad helps brands move excess and overstock inventory via marketplaces such as Amazon. The U.S. based omnichannel retailer distributes more than 30,000 active products and generated $7.5 million in FY2024 revenue with gross margins of roughly 40% for the year ended December 31, 2025.
Fourth, 10peaks, created in September 2025, is a regional distribution and retail arm operating across Greece, Cyprus, and Malta, with agreements to distribute brands including Fabletics, Rigorer, Craft, Fitvilly, and X‑Bionic. In 2025, 10peaks generated around $150,000 in revenue with gross margins of about 65%, and management currently estimates approximately $3 million in annual revenue under existing assumptions.
Revenue Growth and 2026 Trajectory
For fiscal 2024, MySize generated $8.26 million in revenue, up 18% year over year. The company reports approximately $10 million in preliminary, unaudited revenue for 2025, and management estimates a trajectory toward about $15 million in 2026.
“EyeFitU has developed strong technology and valuable relationships with international brands,” said Ronen Luzon, Founder, Chairman, and Chief Executive Officer of MySize. “Integrating these assets into our Naiz Fit platform strengthens our technology base and expands our reach across key European and international markets. We expect this revenue to be accretive to Naiz Fit and believe it has the potential to grow as we leverage EyeFitU’s brand relationships and technology within our broader platform. This transaction reflects our strategy of bringing together innovative sizing technologies, data assets, and customer relationships into a unified AI-powered platform that helps fashion brands sell more online and reduce costly product returns.”
The move signals continued consolidation in the AI sizing space, as players with scale like MySize look to aggregate niche technologies and client rosters into larger data rich platforms that promise fewer size related returns, better sell through and more efficient inventory management.
