BusinessNews

Meta Signs 10-Year Lease on Fifth Avenue to Turn Its NYC Pop Up Into a Permanent Flagship

Meta is turning its experimental Meta Lab concept into a full blown experiential retail network, adding flagship and pop up locations in New York City, Las Vegas, and West Hollywood where shoppers can try its latest AI glasses and mixed reality hardware in person.

Published: Mar 25, 2026 7:57 AM Updated: Jun 8, 2026 1:53 AM

By Jeanel Alvarado

BusinessNews

Add RETAILBOSS as Preferred Source

BusinessNews

Meta Signs 10-Year Lease on Fifth Avenue to Turn Its NYC Pop Up Into a Permanent Flagship

Credit: Meta

Meta is turning its experimental Meta Lab concept into a full blown experiential retail network, adding flagship and pop up locations in New York City, Las Vegas, and West Hollywood where shoppers can try its latest AI glasses and mixed reality hardware in person. The expansion positions Meta Lab as both a showroom and a discovery hub for products like Ray Ban Meta and Oakley Meta smart glasses at a time when the company is betting heavily on everyday wearable AI.

Fifth Avenue Flagship in New York City In Manhattan, Meta has signed a 10 year lease with Vornado Realty Trust to turn its pop up at 697 Fifth Avenue into a permanent flagship Meta Lab NYC store, giving the brand a long term presence on one of New York’s most prestigious retail corridors.

The space lets visitors walk in, test Ray Ban Meta glasses with built in AI, explore Meta Quest headsets, and get hands on guidance from in store specialists, effectively functioning as Meta’s answer to a next gen tech boutique.

Two Meta Labs at Wynn Las Vegas In Las Vegas, Meta has opened two Meta Lab pop ups at Wynn Las Vegas, including a location at the Wynn Plaza Shops, timed around CES 2026 and promoted as must visit stops for trying the latest wearable technology.

Visitors can demo limited edition frames like Wayfarer Ray Ban Meta glasses, see how camera and AI features work in real time, and get tailored style and fit recommendations, turning the space into both a tech demo and a fashion accessory bar. West Hollywood Hub for AI Wearables On the U.S…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss business coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.