Referral programs are among the most effective methods for attracting new customers and nurturing brand advocates.
Elf Beauty, a leading name in affordable cosmetics, has announced a strategic partnership with Dollar General to expand its reach into rural markets.
MCM has announced the release of its Limited Edition Parfum, an opulent fragrance encased in a bottle embellished with approximately 1,100 hand-applied Swarovski® crystals.
As the beauty industry continues to evolve, eCosmetics distinguishes itself by championing these unique brands, navigating a market traditionally dominated by established giants.
SK-II, a prestigious global skincare brand, unveiled its first global travel retail flagship store at the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan, China.
The battle between Canadian beauty brand SUVA Beauty and Sony Music over copyright infringement on social media is a pivotal case highlighting the intricacies and repercussions of content usage in digital marketing.
Sephora and Rare Beauty by Selena Gomez announced the continuation of their partnership for the second year of the ‘Make A Rare Impact’ campaign.
Rare Beauty by Selena Gomez has carved out a unique niche. Launched in 2020 and inspired by Gomez’s third studio album “Rare,” the brand is celebrated for its inclusive approach to beauty, emphasizing self-expression and mental well-being.
OCOA, the luxe curly hair care brand with deep roots in Pennsylvania and Dominican heritage, has made its grand debut at Urban Outfitters just in time for the back-to-school season.
evolvetogether, the personal care brand that creates sustainable, thoughtfully made products designed for every day, announced its retail debut with luxury beauty retailer, Bluemercury.
Haus Labs by Lady Gaga is set to expand its reach by launching at Sephora within Kohl’s stores across the United States and online at Kohl’s starting today.
Troubled by insurmountable challenges, Avon filed for Chapter 11 bankruptcy protection in the US Bankruptcy Court for the District of Delaware.
For beauty brands, forming strategic partnerships with retailers can significantly enhance their reach and impact. Supported by recent insights, examples, and statistics, here are six compelling reasons why beauty brands should consider such collaborations.
In an era where beauty brands constantly seek innovative methods to attract and retain customers, partnering with a retail store is a strategic move that can yield significant benefits.
Curology, the dermatologist-powered, personalized skincare brand, announced a significant expansion in its retail presence through a strategic partnership with Walmart.
eCommerce is evolving rapidly, with innovations and consumer demands driving exciting new trends. This year, expect to see a surge in personalization through AI and machine learning, offering bespoke skincare solutions tailored to individual needs.
The beauty industry continues to evolve, driven by technological advancements and shifting consumer preferences. Beauty eCommerce is at the forefront of these changes, adapting to the demands of a tech-savvy and sustainability-conscious audience.
The beauty industry has significantly evolved in recent years, with social media platforms assuming a pivotal role in shaping consumer behaviors and preferences.
Beautycounter’s journey with Ulta Beauty has experienced significant twists and turns. Initially, Beautycounter expected a promising expansion when it announced a partnership with Ulta Beauty on February 22, 2023, marking the 10th anniversary of Beautycounter’s pioneering role in the clean beauty movement.
California-based private equity firm West Lane Capital Partners has been actively expanding its beauty portfolio with notable acquisitions in the past few years.