Sephora and Rare Beauty Team Up for Second ‘Rare Impact’ Campaign

Sephora and Rare Beauty by Selena Gomez announced the continuation of their partnership for the second year of the ‘Make A Rare Impact’ campaign. This initiative is set to coincide with World Mental Health Day, which occurs annually on October 10. As part of its ongoing commitment to mental health, Sephora has pledged to donate 100% of global Rare Beauty product sales on this pivotal day to the Rare Impact Fund.

Founded in 2020 by Selena Gomez, the Rare Impact Fund aims to mobilize $100 million for organizations focused on increasing access to youth mental health services and education worldwide. This campaign builds upon the success of last year’s inaugural partnership, which saw extensive backing from Sephora’s robust global network, encompassing both their physical stores and digital platforms.

In 2023, the inaugural campaign achieved significant results, and this year promises an even greater impact with participation across Sephora’s operations in…