BeautyNews

Beauty Bakerie acquired by West Lane Capital Partners

California-based private equity firm West Lane Capital Partners has been actively expanding its beauty portfolio with notable acquisitions in the past few years. Most recently, on

Beauty Bakerie acquired by West Lane Capital Partners
BeautyNews

Beauty Bakerie acquired by West Lane Capital Partners

Credit: Instagram @beautybakeriemakeup

California-based private equity firm West Lane Capital Partners has been actively expanding its beauty portfolio with notable acquisitions in the past few years. Most recently, on July 10, West Lane Capital Partners announced the acquisition of Beauty Bakerie, a dessert-themed makeup brand founded by Cashmere Nicole in 2011. Although the transaction terms were not disclosed, this move aims to breathe new life into the brand with the support of West Lane’s industry knowledge and development capabilities.

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