Sephora and Rare Beauty by Selena Gomez announced the continuation of their partnership for the second year of the ‘Make A Rare Impact’ campaign.
Rare Beauty by Selena Gomez has carved out a unique niche. Launched in 2020 and inspired by Gomez’s third studio album “Rare,” the brand is celebrated for its inclusive approach to beauty, emphasizing self-expression and mental well-being.
OCOA, the luxe curly hair care brand with deep roots in Pennsylvania and Dominican heritage, has made its grand debut at Urban Outfitters just in time for the back-to-school season.
evolvetogether, the personal care brand that creates sustainable, thoughtfully made products designed for every day, announced its retail debut with luxury beauty retailer, Bluemercury.
Haus Labs by Lady Gaga is set to expand its reach by launching at Sephora within Kohl’s stores across the United States and online at Kohl’s starting today.
Hey there, future beauty moguls! Navigating the direct-to-consumer (DTC) beauty market in 2025 will be a thrilling journey filled with opportunities and challenges.
Troubled by insurmountable challenges, Avon filed for Chapter 11 bankruptcy protection in the US Bankruptcy Court for the District of Delaware.
For beauty brands, forming strategic partnerships with retailers can significantly enhance their reach and impact. Supported by recent insights, examples, and statistics, here are six compelling reasons why beauty brands should consider such collaborations.
In an era where beauty brands constantly seek innovative methods to attract and retain customers, partnering with a retail store is a strategic move that can yield significant benefits.
Curology, the dermatologist-powered, personalized skincare brand, announced a significant expansion in its retail presence through a strategic partnership with Walmart.
eCommerce is evolving rapidly, with innovations and consumer demands driving exciting new trends. This year, expect to see a surge in personalization through AI and machine learning, offering bespoke skincare solutions tailored to individual needs.
The beauty industry continues to evolve, driven by technological advancements and shifting consumer preferences. Beauty eCommerce is at the forefront of these changes, adapting to the demands of a tech-savvy and sustainability-conscious audience.
The beauty industry has significantly evolved in recent years, with social media platforms assuming a pivotal role in shaping consumer behaviors and preferences.
Beautycounter’s journey with Ulta Beauty has experienced significant twists and turns. Initially, Beautycounter expected a promising expansion when it announced a partnership with Ulta Beauty on February 22, 2023, marking the 10th anniversary of Beautycounter’s pioneering role in the clean beauty movement.
California-based private equity firm West Lane Capital Partners has been actively expanding its beauty portfolio with notable acquisitions in the past few years.
The leading beauty shopping destinations among Gen Z in the United States showed clear preferences for Sephora, with approximately 37 percent of US female Gen Z shoppers favoring this retailer.
The American beauty market is valued at nearly 98 billion US dollars in 2023 and epitomizes robust demand and evolving purchasing habits.
Founded by supermodel and inclusive beauty activist Winnie Harlow, Cay Skin has launched on QVC. The line is formulated with a custom blend of gentle island-based ingredients and high-performance skincare actives.
The year 2024 has showcased major players strategically expanding their portfolios and niche brands, gaining new footprints under influential owners.
Are you ready to elevate your beauty brand to new heights? Beauty accelerator programs can provide the invaluable support and resources needed to help you scale your business.