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“US shoppers are focusing more on leisure, sports, and home goods as we approach Thanksgiving and Black Friday,” says new report

Klarna today released new holiday shopping data that indicates shoppers in the US shifted their share of e-commerce spending towards the leisure, sports & hobby and home & garden categories in the week ahead of Thanksgiving (November 16-22).

75% of Consumers Prioritize Price and Value in Holiday Purchases, Says Report

The holiday shopping season has undergone a major shift, with a new Klarna study revealing that 40% of consumers began their holiday shopping earlier in 2021 than they did the previous year.