US shoppers get a jump on the holidays, with 40% shopping earlier than last year

Forty percent of consumers are starting their holiday shopping earlier than they did last year, according to the new 2021 Holidays Unwrapped report from Klarna, the leading global retail bank, payments and shopping service. Based on surveys of more than 24,000 US shoppers and Klarna’s proprietary shopping data from its 20 million consumers nationwide, the report also found that 71% of shoppers plan to begin purchasing holiday gifts before December and 22% have already started.

Nearly three-quarters (72%) of shoppers cite a desire to take advantage of holiday sales as the main reason for getting a headstart on their gift purchasing this year. However, amid reports of supply chain issues across the country causing potential headaches for retailers, half of shoppers (50%) are also starting earlier to ensure product availability, while others want to avoid shipping delays (45%) and last-minute stress (39%).

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