“US shoppers are focusing more on leisure, sports, and home goods as we approach Thanksgiving and Black Friday,” says new report

“US shoppers are focusing more on leisure, sports, and home goods purchases as we approach Thanksgiving and Black Friday,” said David Sykes, Head of US at Klarna.

“Klarna’s new data also indicates that younger shoppers are taking advantage of mobile shopping and flexible payment options to purchase home supplies, appliances and furniture.

This spending shift may reflect an increase in the number of consumers planning to cook and bake for Thanksgiving – a holiday that many younger households will be celebrating on their own this year due to safety concerns amid the ongoing pandemic.”KEY FINDINGS The leisure, sports & hobby category saw 6% week-over-week growth in share of wallet across all generations in the week ended November 22, with the most-shopped retailers being book stores, sporting goods stores, and gift card and souvenir shops.

This growth was especially pronounced among Millennials (up 6%), Baby Boomers (up 7%) and Gen Xers (up 6%). The home and garden category’s share of wallet also grew by 11% across all four generations, with the most-shopped retailers being furniture, home supply and household appliance stores…