NEXT, the celebrated British fashion retailer marked a major milestone in September 2025 by opening its first standalone store in India at The Pavilion Mall, Pune. This highly anticipated debut fuses NEXT’s hallmark of accessible style, durability, and classic British elegance with India’s rapidly growing appetite for international fashion and shopping experiences.
From London to Pune: The Strategic India Entry
Founded in 1982, NEXT has risen as one of the UK’s largest and most trusted omni-channel fashion retailers, boasting 460 UK stores, 265 global franchise outlets, and a digital presence in 80 countries. Its expansion into India—and, specifically, into Pune’s bustling Pavilion Mall—anchors the brand’s long-term global growth plan.
Through an exclusive collaboration with Myntra Jabong India Pvt. Ltd. (MJIPL), a leading B2B entity within the Myntra ecosystem, NEXT brings its full assortment of men’s, women’s, and children’s collections to urban Indian consumers in-store and online. MJIPL holds the licensed rights to distribute and franchise NEXT stores, ensuring a consistent brand experience and scale across India.
Venu Nair, Chief of Strategic Partnerships and Omni-channel at Myntra, remarked:
“Our collaboration with NEXT gives Indian consumers access to globally acclaimed collections across women’s, men’s, and children’s wear. The brand’s exceptional designs and quality have filled gaps in the market, particularly in premium children’s fashion, where options remain limited.”
Inside the Pavilion Mall Flagship: Size and Design
The debut store at The Pavilion Mall covers an impressive 7,100 sq. ft., reflecting British sophistication and a shop by occasion layout spanning formalwear, casuals, outerwear, loungewear, and active essentials. Collections are presented in themed zones, channeling the inviting aesthetics of NEXT’s flagship London sites, with contemporary lighting and sustainable fixtures.
Special attention is given to premium children’s fashion, with a full seasonal edit and parent-friendly shopping—an area where NEXT aims to become market leader amidst growing demand.
Omni-Channel Ambition and Expansion Plans
The Pune debut is only the beginning. As part of its pan-India expansion, NEXT aims to establish over 50 points of sale (exclusive brand outlets and shop-in-shop formats) within five to six years, targeting key urban centers such as Hyderabad, Delhi, Mumbai, and Bengaluru. This strategy pairs flagship experiences with shop-in-shop locations at premium retailers like Shoppers Stop (currently ten live locations), maximizing reach and accessibility.
Online, NEXT has seen robust growth through the Myntra platform since its soft launch in 2023, drawing strong demand for both basics and fashion-forward collections.
“Timelessness Isn’t Just a Trend. It’s NEXT.”
NEXT’s entry is more than just a store launch—it’s a promise to elevate the Indian wardrobe with British elegance, designed to be worn on rewind, responsibly sourced, and accessibly priced. The official launch in Pune included curated wardrobes for festive and everyday needs, as well as collections for the entire family.
Indian Consumer Response and the Road Ahead
Indian shoppers have embraced the NEXT brand, with the opening week seeing a surge in footfall at Pavilion Mall and enthusiastic feedback from both the press and consumers. Industry data shows that global fashion brands entering India have nearly doubled, with NEXT poised to stand out for its legacy, breadth of offer, and distinct positioning.
NEXT pledges to localize design without compromise by listening to Indian consumers, expanding its offer for festive and occasion needs, and pursuing responsible sourcing and sustainability initiatives across its supply chain.
What’s Next for NEXT in India?
As flagship openings roll out and digital channels scale, NEXT is positioned to become a top choice for Indian families and young professionals. Plans include:
- 50+ stores across key metros by 2030
- Major partnerships with retail chains like Shoppers Stop
- Online-exclusive capsule launches for Indian festivals and the wedding season
- Family Days, signature shopping events, and future collaborations with Indian designers
