Outzidr Raises $3.1 Million From RTP Global as Gen Z-Focused Fashion Brand Expands

Outzidr, a rising digital-first fashion label catering to Gen Z Indian women, has secured $3.1 million in pre-Series A funding led by RTP Global, with significant participation from returning investor Stellaris Venture Partners. The round, closed in August 2025, positions Outzidr as a breakout player in the country’s exploding fast-fashion sector, targeting young consumers with trend-driven Western wear and a high-speed responsiveness rarely seen in traditional apparel.

From Digital Roots to Omnichannel Vision

Founded in 2024 by Nirmal Jain, Mani Kant Mani, and Justin Mario—all seasoned hands from prior stints at Myntra, Max Fashion, and STYLI—Outzidr began as a pure-play D2C platform, rapidly expanding to leading e-commerce sites like Myntra, Ajio, and Nykaa Fashion. Its quick ascent has been powered by what Jain calls the energy of a new generation—fast-paced, fresh, and fearless, with a mission to build the everyday fashion wardrobe for Gen Z women.

Test-and-Scale: Always Trending, Never Stale

Outzidr’s test-and-scale model is central to its strategy, launching up to 2,000 fresh styles a month—500 every week—with small batch pilots for each new look. They  launch new styles in limited runs, then double down fast on what clicks, using early demand signals and live shopper feedback. Through indicators like cart activity, wishlists, and click-through rates, styles can scale up in real time—driving ultra-low waste and fast replenishment of bestsellers.

Surging Customer Base, Best-in-Class Retention

Having launched live in February 2025, Outzidr has already notched over 125,000 customers and boasts retention rates 1.5x above industry benchmarks, a rare feat in Indian fashion e-commerce. With over 8,000 styles introduced in just five months, its rapid-fire approach positions Outzidr squarely alongside Indian quick-fashion disruptors like NEWME, Urbanic, and Knot.

Investors’ Take: A “Founders-for-GenZ-By-GenZ” Approach

Pavitra Gupta, director at RTP Global, expressed confidence in the investment, saying that the firm is thrilled to support Outzidr, a team of experienced founders with strong industry knowledge and a keen understanding of Gen Z consumer behavior, according to the Economic Times.

Mayank Jain, principal at Stellaris Venture Partners, added that their partnership with Outzidr started when the idea was still in its early stages, and they have since witnessed impressive customer engagement leading to high repeat purchases. He noted that Outzidr’s test-and-scale approach minimizes risks, accelerates learning, and helps the brand consistently stay fresh and relevant.

What’s Ahead: Offline, Rapid Delivery, and Brand Expansion

The new capital will fund several key initiatives:

• First exclusive offline store by March 2026, deepening its omnichannel presence
• Expansion of own rapid delivery operations, aiming to replicate the  success of partnerships on express commerce platforms like Bengaluru-based Slikk Club and Mumbai-based Knot
  
• Bolstering design, operations, and technology teams to add deeper personalization and a higher-frequency launch cadence.

Fast Fashion, Responsibly Done

While “fast fashion” in India is often associated with overproduction, Outzidr’s batch-testing, demand-driven scaling, and responsive technology offer a lower-waste alternative. 

With a few employees, the brand is able to outpace much larger competitors, a testament to its digital-first execution and the founders’ deep retail playbook.

Competitive Landscape and Gen Z’s New Wardrobe

Outzidr joins a high-growth cohort—NEWME, Urbanic, Campus Sutra, Berrylush—in racing to win Gen Z’s share-of-closet. With brunch-to-concert occasionwear, real-time inventory agility, and influencer-backed digital storytelling, it remains well-positioned as the landscape gets more crowded and competitive.