Soma is turning up the heat this holiday season with the launch of its new Holiday Cool Nights Campaign. The intimates brand, known for combining comfort and sophistication, has announced Emmy-nominated TV host, producer, model, and New York Times Best-Selling Author Padma Lakshmi as the face of its 2025 Holiday Cool Nights Collection.
The collaboration spotlights Soma’s beloved Cool Nights sleepwear, designed with breathable, lightweight fabrics that stay cool to the touch—ideal for women who want comfort without sacrificing style. From catnapping to cooking, the collection promises to keep women cool, cozy, and effortlessly chic, no matter where the evening takes them.
“I’m very happy to partner with Soma for their Holiday Cool Nights Campaign,” says Padma Lakshmi. “I love these pajamas! They’re incredibly soft, flattering, and keep you cool all night long. They’re the kind of pieces that make you feel put together, even when you’re just lounging at home.”
Shot in rich jewel tones and festive prints, the campaign captures Padma’s signature ease, elegance, and warmth. Reflecting Soma’s modern take on intimacy and comfort, the visuals spotlight everyday confidence wrapped in sophistication. Padma’s daughter, Krishna Lakshmi-Dell, also makes an appearance in the campaign, underscoring the collection’s appeal for cozy, meaningful moments shared at home.
“Padma embodies everything Soma stands for—confidence, comfort, and modern elegance,” says Lexy Onofrio, CMO at Soma. “At Soma, we believe you should never have to choose between feeling good and looking good. A mindset shared by Padma and her daughter, Krishna. We were thrilled to work with them both this season to highlight some of our holiday favorites. This campaign reminds women that comfort can be beautiful and sexy—a message we are proud to share with our customers.”
The news coincides with the upcoming release of Padma’s newest cookbook, Padma’s All American: A Cookbook – Tales, Travels, and Recipes from Taste the Nation and Beyond (available November 4th). The collection brings together mouth-watering recipes for home cooks, along with stories and profiles from the people who inspired them. “Padma’s All American” celebrates cultural richness through food and storytelling—a spirit that parallels Soma’s embrace of beauty, confidence, and authenticity.
The Soma Holiday Collection launches nationwide and online at Soma.com on October 20, 2025. Featuring jewel-toned separates, holiday prints, and cozy gifting favorites, the campaign will appear across in-store signage, social channels, email, and digital platforms throughout the season.
