Pixelz, the global platform powering professional fashion e-commerce imagery, has unveiled Digital Twins, an advanced, AI-powered solution for brands seeking campaign-quality images at any scale. This groundbreaking system puts creative direction and talent partnership at the center, unlocking the ability to generate on-brand visuals instantly and ethically.
Partnering With Real Models, Powered by Le Troch
At the core of Digital Twins is a pioneering collaboration with international model agency Le Troch, ensuring every Digital Twin is based on a real, consenting model represented under strict licensing agreements. This sets Pixelz apart from most generative AI tools, which often use unsourced or synthetic data.
“We’re not replacing models , we’re collaborating with them,” stresses Thomas Ladefoged, CEO of Pixelz. “Digital Twins is a hybrid system that respects craft and creativity while unlocking the flexibility modern brands need.”
Purpose-Built for Campaigns, Lookbooks & Global Rollouts
Whether a brand needs market-specific lookbooks, seasonal campaign imagery, or social media localization, Digital Twins delivers at speed and scale. Brands select their preferred model (from an agency-backed roster), submit a creative brief outlining vision, mood, and environment, and receive a suite of campaign-ready images, refined by the Pixelz post-production team for exacting consistency and brand storytelling.
“We’ve designed this for the creative teams behind brand storytelling who need content that’s fast, scalable, and still human,” says Ladefoged.
A Hybrid Workflow: Human Craft, AI Power
This next-gen model fuses the adaptive speed of generative AI with a high-touch, human-led pipeline:
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Fast turnarounds — from a few hours to five days from brief to delivery
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Creative agility — define your vision, location, and campaign mood for total freedom
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Consistent quality — every image is expertly retouched by Pixelz post-production for on-brand visual integrity
With 10+ years of AI and automation in high-volume content production, Pixelz assures ethical, scalable solutions that don’t shortcut creative standards.
Responsible AI: Model Consent, Data Privacy & Revenue Transparency
Unlike AI tools that scrape the internet for faces, Digital Twins are different: models are represented by their agencies, like Le Troch, and have full control over the dataset and how their likeness is used, providing new revenue streams for talent and absolute transparency for brands.
“We’ve built transparency into every layer of the process,” explains Ladefoged. “From agency contracts to technical workflows, Digital Twins sets a new standard for what responsible AI looks like.”
As Raquel Troch, Founder of Le Troch Management, shares:
“Working with Pixelz on Digital Twins has shown what forward-thinking collaboration with AI can look like. Pixelz created a solution that protects talent, aligns with our values, and sets a clear standard for how AI should be used in fashion imagery.”
Explore the Future of Fashion Imagery
With Digital Twins, Pixelz is charting a path for responsible, scalable creative production, raising the bar for what’s possible at the intersection of fashion, technology, and ethics. Discover case studies, technology demos, and deeper industry analysis at the Pixelz Blog and stay connected, for the next evolution of fashion content is here.
