Pacsun, the youth fashion leader, is setting a new industry standard for interactive online shopping with the launch of its Super Brand Day on TikTok Shop. Running from July 24–30, 2025, this week-long event is more than just a sale; it’s a celebration of culture, community, and trending style, all broadcast live and on demand to millions of fans across the globe.
An Immersive Kickoff at the Soho Flagship in NYC
The festivities begin July 24 with a high-profile consumer creator event at Pacsun’s iconic Soho store. The flagship’s whitespace will transform into a digital-first shopping playground, complete with interactive displays and live content streaming direct from the floor. Top TikTok creators will join the action, mixing exclusive product previews with Q&As and behind-the-scenes content to engage both in-store and online audiences.
Livestream Shopping Revolution: Rotating Deals, Exclusive Drops, and a 24-Hour Streaming Marathon
From July 25 onward, Pacsun goes…
all-in on livestream commerce. Tune into Pacsun’s TikTok Shop for daily live sessions hosted by your favorite creators, where hourly changing deals, flash product drops, and live styling advice keep the experience fresh and fun.
The highlight of the campaign is the ambitious 24-hour livestream marathon, running from July 25 at 4 PM PT to July 26 at 4 PM PT. Whether you’re a night owl or early riser, you’ll catch exciting limited-time offers and get real-time product spotlights throughout the day and night.
Expect up to 50% off select items, hourly rotating discounts on denim, hoodies, basics, and graphic tees, plus access to exclusive product launches that you won’t find anywhere else.
The Fall Drop: Must-Have Denim, Viral Hoodies, and Back-to-School Favorites Super Brand Day brings a tidal wave of newness: 15 to 25 all-new styles, especially for fall and Back-to-School, including trending denim, cozy fleece, and skirts…
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