PURA is continuing to blur the lines between home fragrance and design, teaming up with Pantone on a limited-edition smart home scent inspired by the Pantone Color of the Year 2026, PANTONE® 11-4201 Cloud Dancer. This new collaboration turns the calm, airy white hue into an olfactive experience that invites consumers to slow down, reset, and “smell” the mood of the moment.
Cloud Dancer as a scent experience
Described as a lofty, ethereal white, PANTONE® 11-4201 Cloud Dancer is positioned by Pantone as a hue that evokes serenity, clarity, and renewal, capturing a desire for calm in an overstimulating world. PURA translates that visual mood into a home fragrance designed to feel like a breath of fresh air, framing the launch as “an exploration of color experienced as scent” that turns the color trend story into a daily ritual at home.
Developed with perfumers Clement Gavarry and Erwan Raguenes at DSM-Firmenich, the Cloud Dancer fragrance opens with airy bergamot and freesia, moves into luminous magnolia and solar bloom, and settles into soft musk, amber, and sandalwood. This structure mirrors the color’s light, billowy quality, starting bright and sheer before grounding into something more cocooning and meditative.
Pura x Pantone’s calm-first storytelling
As an official brand partner, PURA aligns itself with Pantone’s global influence across fashion, interiors, and product design, using home scent as a new way to experience the Color of the Year 2026 narrative. Mara Dumski, Pura’s Chief Fragrance Experience Officer, said, “Scent, like color, has the power to shift emotions. With Cloud Dancer, we wanted to create a sensory interpretation of calm, a moment of quiet amidst the noise. It’s about new beginnings and simply being.”
On the color side, Laurie Pressman, Vice President, Pantone Color Institute™, said, “An airy white hue, PANTONE 11-4201 Cloud Dancer opens space for creativity, allowing imagination to wander and drift so that new insights and bold ideas can emerge and take shape.” By turning that concept into a fragrance you can schedule, adjust, and control via smart device, PURA gives design-conscious shoppers a way to live inside the color story, not just hang it on the wall or wear it.
Launch details and retail opportunity
The Pura x Pantone Cloud Dancer fragrance officially launches December 4, 2025, as a limited-edition drop available exclusively on Pura.com, with a retail price of $16.99. That price point keeps the collaboration accessible as an impulse gift or self-care upgrade, especially for consumers already invested in the PURA smart fragrance ecosystem. For retailers and merchandisers, it also reinforces a larger direction: color stories, especially marquee moments like Pantone Color of the Year, can extend beyond paint, textiles, and beauty into scent, creating new cross-category storytelling opportunities.
As Cloud Dancer rolls out across design and decor next year, Pura x Pantone positions home fragrance as a key accessory in the Color of the Year narrative, giving consumers a new way to experience an ethereal white that is about mood as much as aesthetics.
