Ralph Lauren is putting classic American sportswear back on the Olympic stage, unveiling Team USA’s Opening and Closing Ceremony uniforms for Milano Cortina 2026. The drop marks Ralph Lauren’s 10th consecutive Games outfitting Team USA, extending a partnership that has dressed U.S. athletes for nearly 20 years.
A 10th Games milestone for Ralph Lauren
Unveiled from NEW YORK, the new parade looks to celebrate almost two decades of collaboration between Ralph Lauren and Team USA. The brand frames this anniversary as an evolution of a design story built around “timeless and modern” uniforms that channel U.S. athletes’ passion, optimism, and pursuit of excellence.
With Milan—one of the world’s key fashion capitals—as the backdrop for Milano Cortina 2026, the design team set out to honor the city’s creative spirit while staying true to the sharp tailoring, heritage details, and polished prep that define Ralph Lauren.
Opening Ceremony: winter-white polish
The Opening Ceremony look centers on a winter-white wool coat with heritage-inspired wooden toggles, worn over an American flag intarsia wool turtleneck sweater and tailored wool trousers. The effect is classic duffle-coat energy, sharpened for the stadium with clean lines and a strong flag motif that will read clearly on global broadcasts.
Accessories lean into patriotic layering. Athletes will wear red, white, and blue intarsia knit hats and mittens, a leather belt, and brown suede alpine boots with spirited red laces, giving the ensemble a mountain-ready edge while keeping the overall silhouette tailored and elegant.
Closing Ceremony: vintage ski, modern edge
For the Closing Ceremony, Ralph Lauren shifts into a sportier register. The look is built around a color-blocked puffer jacket inspired by vintage ski racing kits, featuring bold Team USA graphics and a patriotic palette. Underneath, athletes will wear a coordinating wool turtleneck sweater and crisp white utility pants that nod to technical skiwear.
As with the Opening Ceremony, accessories repeat: red, white, and blue knit hats and mittens, a leather belt, and brown suede alpine boots tie both uniforms together visually. The result is a Closing Ceremony look that feels more relaxed and après-ski inspired, while still unmistakably American.
Made in the US
Every piece in the Opening and Closing Ceremony uniforms is manufactured in the United States, a point Ralph Lauren highlights as part of its commitment to American craftsmanship. That “made at home, worn on the world stage” story gives the looks added resonance as athletes travel to Italy to represent the United States.
Sarah Hirshland, CEO of the U.S. Olympic & Paralympic Committee, said, “Their work has celebrated the identity of Team USA for almost two decades, capturing the spirit of the athletes and giving them a great sense of pride as they represent the United States on the global stage”.
Why the Milano Cortina 2026 uniforms matter for the brand
For Ralph Lauren, the Milano Cortina 2026 reveal is more than a patriotic moment; it is a high-visibility platform within a broader growth story. The brand recently added 1.9 million new direct-to-consumer customers in Q2 2025, with quarterly revenue reaching about $2 billion—a 14% year-over-year increase, supported by strong full-price selling and digital momentum.
Against that backdrop, the Team USA uniforms function as both cultural statement and brand halo, reinforcing Ralph Lauren’s positioning at the intersection of sport, luxury, and lifestyle.
