Isabel Marant Taps Sophie Condroyer as Chief Marketing Officer

Sophie Condroyer is a graduate of the ESSEC Business School, one of France’s top business institutions, and also studied law before shifting her sights to a career in the luxury industry. She began her professional journey at Louis Vuitton, part of the LVMH group, where she joined as a marketing and communications executive in Paris. On July 6, 2025, Isabel Marant—the renowned Parisian fashion house founded in 1994—officially appointed Condroyer as Chief Marketing Officer. Condroyer’s mix of creative vision and analytical skillset quickly propelled her to larger roles, especially as luxury fashion entered the digital era.

Climbing the Ranks in Global Luxury

Condroyer became responsible for Global Digital Communication for Louis Vuitton. Here, she launched pioneering social media and e-commerce campaigns, helping position the label as a digital-first luxury house worldwide. Her mandates spanned influencer strategy, content innovation, and digital PR during a transformative period for the brand.

She was recruited by Kering to lead media relations, marketing, and digital communication at Saint Laurent. Her focus at the Parisian house included cross-market brand launches, global campaign strategy, and audience engagement.

Condroyer moved to Chloé, the Richemont-owned French fashion powerhouse. There, she established the brand’s dedicated marketing office, taking charge of communications, social media, press relations, and the global strategic planning. Condroyer’s efforts at Chloé were marked by a decisive shift toward creative storytelling and a data-driven, client-focused approach.

Appointment as Chief Marketing Officer at Isabel Marant

On July 6, 2025, Isabel Marant—the renowned Parisian fashion house founded in 1994—officially appointed Condroyer as Chief Marketing Officer.

She now reports directly to CEO Anouck Duranteau-Loeper and is charged with overseeing global marketing and communications, brand strategy, consumer engagement, and digital commerce. Her arrival coincided with a strategic reshuffle at Isabel Marant, which also promoted Jean-Philippe Abautret to Senior Vice-President, Global Communication—a move the brand described as essential for building a more integrated and cross-cultural marketing vision.

Strategic Mandate and Recent Contributions

Condroyer’s initial priorities at Isabel Marant have included optimizing the brand’s digital and social media presence, strengthening influencer partnerships, and expanding Marant’s international profile through targeted campaigns. She orchestrated global launches for core lines and limited-edition capsules, aiming to align Isabel Marant with a new generation of luxury consumers—while preserving its Parisian, free-spirited DNA.

Her marketing leadership also marked a step change in Marant’s sustainability communication, creative event activations, and boundary-pushing imagery for upcoming ready-to-wear and accessories seasons. Feedback from both the fashion press and brand insiders has highlighted her rare ability to connect commercial goals with authentic storytelling.

Industry Reputation and Legacy

Across her 17+ years in luxury, Condroyer built a reputation as one of Paris’s most respected multi-brand growth strategists, regularly cited for her digital leadership, cross-functional creativity, and excellence in global brand management.

Table: Milestones and Achievements of Sophie Condroyer

Condroyer’s arrival at Isabel Marant marks a new chapter for the Parisian label as it seeks to deepen its international impact and creative credentials in a fast-evolving global fashion market.