Casablanca Paris Enters New Era with Priya de Souza as Chief Marketing Officer

Priya de Souza is a graduate of Newcastle University, where she studied Modern Languages and Literature (Spanish and Portuguese). Born in the UK, de Souza’s flair for languages and international culture guided her professional ambitions from the outset. She entered the fashion and media industry in London, landing an early role at i-D Magazine as an Advertising Manager, a post she held for over three years. There she honed her understanding of youth culture, content strategy, and the commercial foundations of fashion publishing. Priya de Souza’s most recent chapter before Casablanca Paris saw her lead Global Marketing Communications for Adidas Originals

Media, Collaborations, and Digital Leadership

De Souza steadily rose through the ranks at Dazed Media, one of the world’s foremost platforms at the intersection of culture, fashion, and youth. As Group Director and later Executive Director for Partnerships, she oversaw global fashion collaborations, experiential campaigns, and multimedia sponsorships, developing…