Steve Madden Launches New-Rose Goldie Eau de Parfum Fragrance

As the world of fragrance continues to evolve, iconic brands are stepping up with bold new creations. Steve Madden, the iconic American fashion brand, has finally announced its first fragrance launch of 2025 - Rose Goldie Eau de Parfum. This is a striking new floral-ambery fragrance that embodies modern glamour and confident self-expression.

Introducing Rose Goldie

Rose Goldie is the highly anticipated second edition of the original Goldie fragrance. This new scent invites wearers to embrace their most glamorous selves—radiant, empowered, and ready to celebrate life in vivid color. It resonates with today’s trends, where Gen Z and millennial consumers favor expressive, mood-lifting perfumes.

The Scent Profile

Rose Goldie opens with sparkling Italian bergamot, neroli, and red currant, leading into a luminous floral heart of tuberose, gardenia, and pink peony. The scent settles into a warm, addictive base of amber, white moss, and sugared musks, resulting in a bold, feminine trail that is both modern and memorable.

“For the second iteration of Goldie, my vision was to infuse a sparkling rose hue into the fragrance”, said Christine Hassan, Perfumer at Givaudan.

Hassan further explains, "To achieve this effect, I crafted a blend of vibrant bergamot, luscious red currant, and delicate pink peony. This radiant core is layered over a luxurious floral bouquet and grounded in warm amber and sugared musks, creating a modern addiction. A true pink heart of gold."

Packaging: Fashion-Forward with an Edge

The fragrance is presented in Steve Madden’s signature heart-shaped bottle, now finished with high-shine rose gold detailing. The bottle comes nestled in a matte white outer carton adorned with custom rose gold foil embellishments, offering a chic, fashion-forward take on a feminine edge.

“Goldie's name means a lot to me, and with Rose Goldie, we've taken that sweet, feminine spirit and added a little edge”, said Madden.

Designed for the Bold

Rose Goldie is created for those who light up every room. It’s a fragrance that’s bold, glamorous, and easy to wear—perfect for beauty lovers who want their scent to feel like an extension of their style.

“Rose Goldie was created for the girl who lights up every room”, said Lori Singer, President of Parlux Ltd. "It's bold, glamorous, and easy to wear – designed for beauty lovers who want a fragrance that feels like an extension of their style," adds Singer.

Availability and Details

Rose Goldie Eau de Parfum is available starting June 1, 2025, at Steve Madden stores, SteveMadden.com, Amazon, Macys.com, and select retailers nationwide.

Product Sizes and Pricing:

• 3.4 FL. OZ. / 100mL Eau de Parfum Spray – $78
• 1.0 FL. OZ. / 30mL Eau de Parfum Spray – $46

Fragrance Notes:

• Top: Bergamot Oil Italy, Neroli, Red Currant
• Heart: Tuberose, Gardenia, Pink Peony
• Base: Amber, White Moss, Sugared Musks

For more information, visit Steve Madden or discover Parlux on Instagram.