brick-and-mortar
In recent years, brick-and-mortar retail stores in the United States have faced significant challenges due to the rapid growth of e-commerce and changing consumer preferences.
Opening a new store is a big decision. For direct-to-consumer (DTC) brands, the stakes are even bigger.
Sephora announced its largest store expansion in the retailer’s 21-year history in the U.S., including over 60 freestanding client-centric locations and 200 locations opening inside Kohl’s stores later this year.