Case Study
Rent the Runway has transformed the way we think about fashion and the sharing economy. The company was founded in 2009 by Jennifer Hyman and Jennifer Fleiss as a solution for busy women who needed access to high-end designer clothing without the commitment and cost of purchasing.
Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly launched cosmetics brand Rare Beauty has taken the beauty industry by storm.
Luxury retail giant Neiman Marcus has been a household name for over a century, catering to the elite and affluent consumer market.
Influencer marketing has become an essential tool for brands looking to connect with potential customers and build a loyal following.
Beauty has always been a multi-billion dollar industry, and it’s no secret that consumers are willing to pay top dollar for high-end luxury products.
Attention all beauty enthusiasts! Are you curious about how a direct-to-consumer (DTC) brand like Glossier successfully made the leap to brick-and-mortar stores?