FashionRetail

Rent The Runway Business Model: Case Study

Rent the Runway has transformed the way we think about fashion and the sharing economy.

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FashionRetail

Rent The Runway Business Model: Case Study

Rent the Runway has transformed the way we think about fashion and the sharing economy. The company was founded in 2009 by Jennifer Hyman and Jennifer Fleiss as a solution for busy women who needed access to high-end designer clothing without the commitment and cost of purchasing.

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