Consumer Trends
In 2023, financial anxiety reached unprecedented levels among global consumers, significantly impacting their spending behaviors. A staggering 90 percent of consumers across all generations expressed concerns regarding their financial situations.
In the upcoming Black Friday 2023, it’s projected that a whopping 68% of consumers will choose to shop online for their holiday deals and 66% on Cyber Monday.
In today’s rapidly evolving marketing landscape, it is crucial for marketers to stay ahead of consumer trends to maintain relevance and drive success.