Miu Miu’s 2026 Leather Goods Campaign Stars Gigi Hadid and Zhao Jinmai

Miu Miu has unveiled its 2026 Leathergoods campaign, and this year, the maison chose two faces to tell the story. Supermodel Gigi Hadid and Chinese actress and brand ambassador Zhao Jinmai both front the campaign, each bringing a distinct energy to the same iconic bags and the same central conviction: that the Miu Miu woman is not one thing, but many.

Two Women, One World

Photographed by Steven Meisel and directed by Jordan Hemingway, with art direction by Christopher Simmonds and styling by Lotta Volkova, the campaign splits into two distinct but complementary visual narratives. Hadid‘s chapter enters a quintessentially bourgeois apartment, where an emancipated woman transforms a conventional environment into a powerfully creative and vital space, making the familiar feel radical through sheer presence. Zhao Jinmai‘s chapter moves through a more controlled, graphic world, where a sense of quiet rebellion defines the mood, and multiple identities, playful, serious, sensual,…