Overview
About Rare Beauty
Rare Beauty is a cosmetics brand founded by Selena Gomez, built on a message of self-acceptance and mental health. It has become one of the fastest-growing celebrity beauty brands globally.
Latest coverage
Rare Beauty News
Rare Beauty Turns Kensington Roof Gardens into a New Beginnings Experience with Selena Gomez
The launch event featured unique activities such as hand-painting monograms onto leather journals and receiving bespoke verse from a poet.
Rare Beauty Built Rare Beginnings Around Pear Notes Nostalgia and Emotional Storytelling
The launch of Rare Beginnings Eau de Parfum is part of a broader strategy that emphasizes the brand's emotional, community-focused identity.
Top 10 Beauty Brands by ‘Dupe’ Searches in the U.S.
The beauty “dupe” culture has reached a fever pitch in 2025 to 2026, shifting from a budget saving hack to a mainstream social status indicator. This report identifies the top 10 beauty and skincare brands that U.S. consumers most frequently…
Top 10 Fenty Beauty Competitors and Alternatives
This RB report provides a revised analysis and ranking of the top 10 celebrity led competitors and alternatives to Fenty Beauty. The evaluation is based on three key criteria: target market overlap, retail distribution parity, and consumer sentiment similarity. The…
Top 10 Charlotte Tilbury Competitors and Alternatives
This report provides a strategic ranking of the top 10 competitors and alternatives to Charlotte Tilbury, the British luxury beauty powerhouse. Since its launch in 2013, Charlotte Tilbury has redefined the “glamour” segment of the beauty industry, blending celebrity artistry…
Top 10 Brand Partnerships That Broke the Internet in 2025
Related reading: Explore our Top Sneaker Collaborations That Broke the Internet. The year 2025 marked a significant evolution in brand collaboration, moving beyond simple co branding to strategic, culture shaping partnerships that effectively “broke” social media algorithms. These campaigns were…
Top Rare Beauty Competitors and Alternatives
This RB report identifies and analyzes the top competitors to Rare Beauty, focusing on consumer sentiment, brand alignment, and market overlap. Our analysis, utilizing a proprietary Total Competitive Index (TCI). Fenty Beauty is the primary competitor in the prestige celebrity…
Top 10 Celebrity Beauty Brands Ranked by Revenue
The celebrity beauty market in 2025 is significantly shaped by consumer demand for inclusivity, authenticity, and sustainability. Brands with clear mission-driven narratives, such as Rare Beauty’s mental health advocacy or Fenty Beauty’s commitment to diversity, foster deep customer loyalty and…
Rare Beauty Debuts Inclusive Fragrance with 4 Layering Balms
Rare Beauty, the beloved beauty brand founded by singer and actress Selena Gomez, is taking a bold new step into the world of scent. The brand has officially announced the launch of its first-ever eau de parfum, accompanied by a…
Top 15 Must-Follow Celebrity Beauty Brands in 2025 (Ranked)
Celebrities have revolutionized the beauty industry by launching their own brands, and 2025 is no exception. From skincare to makeup, these celebrity-backed beauty lines dominate shelves, social media, and our routines. But with so many options, which brands are truly…
Rankings
Where Rare Beauty ranks
Research library · 5 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Position #3RETAILBOSS Research
The Most-Loved Fashion and Beauty Brands by Gen Z on TikTok
Fashion and beauty brands ranked by Gen Z affinity, engagement and cultural visibility on TikTok.
Explore report
Position #5RETAILBOSS Research
Top 10 Beauty Brands by Dupe Searches
Beauty brands ranked by US dupe-search demand, social discovery and product-specific interest.
Explore report
Position #8RETAILBOSS Research
Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
Explore report
Featured in reportRETAILBOSS Research
Top Premium Beauty Brands on YouTube
A RetailBoss ranking of premium beauty brands based on YouTube tutorial search interest and the products driving discovery.
Explore report
Featured in reportRETAILBOSS Research
The Best Rare Beauty Moments in 2026, So Far
Eleven product, partnership and retail moments that defined Rare Beauty’s first half of 2026.
Explore report
Insights & Trends
Analysis
Data-led insights and trend observations featuring Rare Beauty.
- Insights · Feb 5, 2026Top 10 Beauty Brands by ‘Dupe’ Searches in the U.S.
- Insights · Feb 3, 2026Top 10 Fenty Beauty Competitors and Alternatives
- Insights · Feb 3, 2026Top 10 Charlotte Tilbury Competitors and Alternatives
- Insights · Jan 30, 2026Top 10 Brand Partnerships That Broke the Internet in 2025
- Insights · Jan 20, 2026Top Rare Beauty Competitors and Alternatives
- Insights · Sep 6, 2025Top 10 Celebrity Beauty Brands Ranked by Revenue
