Sephora and Rare Beauty Team Up for Second ‘Rare Impact’ Campaign

Sephora and Rare Beauty by Selena Gomez announced the continuation of their partnership for the second year of the ‘Make A Rare Impact’ campaign.

Selena Gomez’s Rare Beauty Expands Reward Program

Rare Beauty by Selena Gomez has carved out a unique niche. Launched in 2020 and inspired by Gomez’s third studio album “Rare,” the brand is celebrated for its inclusive approach to beauty, emphasizing self-expression and mental well-being.

Beauty founders can now apply for LIFT Beauty Accelerator

Here’s how beauty founders can qualify for the LIFT Beauty Accelerator

Beauty founders can now apply for LIFT Beauty Accelerator

The LIFT Beauty Accelerator is an initiative spearheaded by Rare Beauty Brands in collaboration with JCPenney, and backed by essential sponsors like the Black Beauty Collective (BBC) and Black Girl Ventures (BGV).

Rare Beauty Case Study: Inside Selena Gomez’s Winning Marketing Strategy

Rare beauty case study Selena Gomez in Sephora

Rare Beauty Case Study: Inside Selena Gomez’s Winning Marketing Strategy

Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly launched cosmetics brand Rare Beauty has taken the beauty industry by storm.