Ulta Beauty

Ulta Beauty is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries cosmetics and skincare brands, men’s and women’s fragrances, nail products, bath and body products, beauty tools, and haircare products. Each store is also equipped with a salon, Benefit brow bar, and Dermalogica skin bar. Ulta Beauty was founded in 1990 by Richard E. George, the former President of Osco Drug, Inc., with the company’s first store opening in Schaumburg, Illinois. It has since grown to become one of the largest beauty retailers in the United States, offering a unique combination of over 25,000 products across a wide range of categories and price points, including its own private label. Ulta Beauty also operates an e-commerce website, which provides a full-service salon in every store.

Womaness Launches At Ulta Beauty As First Menopause Wellness Brand

A modern menopause brand, Womaness has announced its partnership with Ulta Beauty, the nation’s largest beauty retailer.

Walmart Start: Beauty Brand Accelerator Programs [Update]

Walmart has introduced an exciting beauty brand accelerator program called Walmart Start, designed to support emerging brands in the beauty industry.

Sk*p Launches Exclusively at Ulta Beauty Stores

Sk*p, a sustainable hair and body care brand, has recently announced an exclusive retail partnership with Ulta Beauty.

Why It’s Never Too Late To Launch Your Products Into Major Retailers

With celebrity and influencer launches happening left and right at major retailers, the question remains is it too late to get into retail?

Rihanna's Fenty Beauty Launches Into Ulta Beauty

Rihanna’s Fenty Beauty has taken the beauty world by storm, and in 2022, it expanded its reach even further.

Ariana Grande Launches R.E.M. Beauty In Ulta Beauty Stores

Ariana Grande, the Grammy-winning pop artist, has expanded the availability of her makeup and beauty brand, R.E.M.

Mielle Organics Launches Into Ulta Beauty

Mielle Organics, the fastest growing Black-owned & women-led global beauty brand, is now sold at the nation’s largest beauty retailer Ulta Beauty.

Selling Your Products To Beauty Retailers

If you are an entrepreneur, brand or product-based business who is looking to sell your product in the beauty category this is a must read…

The beauty category is one of the most competitive categories in the retail business.

How to Successfully Get Your Product into Retail Stores (2024)

As an entrepreneur, getting your product into retail stores can be a game-changer for your brand.

Hally Hair Launches at Ulta Beauty

Hally’s is breakthrough Color Cloud foaming hair color will also be the first clean hair dye certified within Conscious Beauty at Ulta Beauty™, the retailer’s holistic initiative rooted in delivering transparency to inspire more informed product choices.

e.l.f. Cosmetics and Dunkin’ Drop the Most Eye-Popping Collab of the Season

On March 31st, e.l.f. x Dunkin’ launch makeup collection with TikTok superstar, makeup artist, beauty aficionado and former Ulta Beauty associate from Massachusetts – Mikayla Nogueria.

ULTA Beauty Partners With PayPal Happy Returns Bars on 1,300 Store Locations

Ulta Beauty has partnered with PayPal’s Happy Returns to enhance the customer experience by offering a seamless return process.

Treslúce Beauty by Becky G Launches into ULTA Beauty’

Treslúce Beauty, a Latinx-founded beauty brand created by global superstar Becky G, has launched at Ulta Beauty, the nation’s largest beauty retailer.

Keys Soulcare Lights the Way with New Skincare Offerings

Created by artist, producer, entrepreneur and New York Times best-selling author Alicia Keys and board-certified dermatologist Dr.

Target Plans To Open 30 New Stores And 250 New Shop-In-Stores By End of 2022

In 2022, Target plans to open approximately 30 stores, reaching more guests in new neighborhoods. The stores will range in footprint, from mid-size locations in dense suburban areas to small-format stores in city centers like Charleston, SC, and New York’sTimes Square.

Kohl's Expanding Sephora With 600 Store Partnership [Update]

Kohl’s, a leading omnichannel retailer, has announced its plans to open 400 new Sephora at Kohl’s shops in 2022.

CVS Pharmacy Announces 2022 Supplier Diversity & Minority Owned Summit

CVS Pharmacy today announced its second annual Supplier Diversity & Minority Owned Summit, hosted from April 5 – 8, in partnership with ECRM and RangeMe.

How To Get Your Product Into Ulta Beauty Stores

Are you looking to get your product onto the shelves of ULTA? There is no better time than now for product-based business owners to sell product to beauty retailers.

e.l.f. Cosmetics Makes New Commitments To Clean Beauty

The concept of “clean beauty” is a hot topic in beauty today with a lot of definitions circulating in the industry.

Olaplex Launches Into Ulta Beauty Stores

OLAPLEX, a renowned hair care brand, has expanded its distribution by launching retail products at Ulta Beauty stores and online.