Medicube, the Korean beauty tech powerhouse, achieved a game-changing milestone in 2025 by rolling out its highly innovative skin care and beauty devices across more than 1,400 Ulta Beauty stores in the United States. Backed by parent company APR Corporation, Medicube’s partnership with America’s largest beauty retailer marks one of the boldest nationwide launches for next-generation K-beauty.
APR Corporation’s #Medicube skincare and beauty devices are heading to over 1,400 Ulta Beauty stores across the U.S. this August under a new supply deal.
The official launch started in August 2025, with every Ulta store—in both physical and online distribution—stocking Medicube’s signature skincare lines and beauty technology devices from day one, rather than following the usual incremental rollout.
Behind the Deal: Why Ulta Chose Medicube
Ulta’s strategy changed decisively in 2025, as competition for exclusive K-beauty launches intensified ahead of major Korean retailer Olive Young’s U.S. debut.
Ulta has secured APR Co.’s Medicube beauty devices and skincare products. Medicube, for example, got a major boost in July 2023 when Hailey Bieber used its Booster Pro skin-care device on TikTok. Earlier this week, Bloomberg reported that the 36-year-old founder of Medicube’s parent company, APR, is now a billionaire.
Medicube is now valued at $4 billion. Ulta is the only U.S. retailer to win full nationwide access to Medicube’s core assortment—from the internationally viral Booster Pro device to the Zero Pore Pad, Collagen Jelly Cream, and Deep Vita C Capsule Cream—ensuring American consumers can experience clinical-grade K-beauty in person.
The Medicube Promise: Beauty Tech Accessible Everywhere Medicube isn’t just another K-beauty brand: it’s a pioneer in at-home skincare technology, with devices and serums designed for visible results, convenience, and fun.
Medicube’s Booster Pro device has seen staggering success even without IRL distribution—Medicube sold 1.5 million units of the device last year. It sold an additional 500,000 units in the first quarter of this year alone, which translates to roughly one Booster Pro sold every 13 seconds. The rollout features: Dedicated…
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