Dr. Althea, the rising Korean skincare brand known for its science-driven yet gentle, vegan formulas and viral products like the 345 Relief Cream. In a strategic partnership with Ulta Beauty, Dr. Althea debuted in 109 Ulta stores nationwide, beginning a retail rollout that will see the brand in 1,350 Ulta Beauty locations by February 2026—making K-beauty more accessible than ever for American skincare lovers.

“From the beginning, Dr. Althea was created to simplify sophisticated Korean skincare through formulas that combine clinical precision with gentle care,” said Evelyn Lee, Founder of Dr. Althea. “As our community has grown worldwide, expanding into Ulta Beauty allows us to bring that philosophy to even more people seeking balance between innovation and sensitivity. This launch is an important step in sharing our belief that effective skincare should also feel effortless.”

Why Dr. Althea’s U.S. Entry Matters

Dr. Althea has built explosive momentum stateside. Its 345 Relief Cream—a TikTok sensation—has sold over 15 million units worldwide and propelled the brand to 1,415% North American sales growth in two years since U.S. market entry.