Ulta Beauty’s Conscious Beauty Program Lands in Federal Court

What the Lawsuit Alleges The complaint, filed in July 2025 in the U.S. District Court for the Northern District of California, is brought by Margaret Peggi Louise Garvey, a California shopper suing on behalf of a proposed nationwide class.

She claims Ulta Beauty misled consumers by certifying products as part of “Conscious Beauty® at Ulta Beauty®” and advertising them as made with “Clean Ingredients” that exclude anything on its “Made Without List™”, even though many of those products allegedly contain prohibited ingredients.

According to the filing, Garvey purchased multiple “Conscious Beauty” items on February/25/2025, from an Ulta Beauty store in Novato, California, including products from Dermalogica, Drunk Elephant, L’Oréal, and Ulta Beauty Collection, because she believed they were clean and free from ingredients linked to adverse health or environmental impacts.

She says she would not have bought them, or would have paid less, if she had known they allegedly contained ingredients that appear on Ulta Beauty’s own exclusion list. Inside Ulta’s “Conscious Beauty” and “Made Without List™” Ulta Beauty launched “Conscious Beauty® at Ulta Beauty®” in October 2020 as what it…