TikTok Shop has officially launched its new 'Preowned Luxury' category in the UK, allowing users to browse and purchase authentic, high-end secondhand clothing, designer handbags, and accessories.
The launch of the 'Preowned Luxury' category comes as no surprise, given the growing popularity of sustainable fashion and the #prelovedfashion hashtag, which has already generated over 62,000 creations on the platform. TikTok's global community of fashion creators, brands, and fans have long been championing sustainable fashion, and this new category provides an accessible way for users to embrace luxury fashion while minimizing their environmental impact.
Jan Wilk, Head of Operations, TikTok Shop UK said, "This announcement is an exciting first step in the world of preowned fashion for TikTok Shop. TikTok Shop is already a leader when it comes to discovery-based commerce and with a vibrant fashion community thriving on TikTok, this provides a unique opportunity for retailers to reach new audiences and customers with an inspiring and accessible way to embrace luxury fashion."
To bring this new category to life, TikTok Shop has partnered with five online luxury resellers: Luxe Collective, Sellier Knightsbridge, Sign of the Times, HardlyEverWornIt, and Break Archive. These brands have already found success on the platform, boasting impressive followings and engagement rates.
Luxe Collective, for example, was founded by two brothers who built their business after amassing a huge following on TikTok for their content featuring designer items and news. With 1.6 million followers on the platform, Luxe Collective recently secured a £100K investment from Steven Bartlett on Dragon's Den.
The launch of the 'Preowned Luxury' category marks an exciting first step for TikTok Shop in the world of preloved fashion. As a leader in discovery-based commerce, TikTok Shop provides a unique opportunity for retailers to reach new audiences and customers with an inspiring and accessible way to embrace luxury fashion.
The new category adds to TikTok Shop UK's expanding product range, which recently saw the addition of 'Fresh Flowers & Live Plants,' 'Parenting,' and 'Wellness' categories. With the 'Preowned Luxury' category, the TikTok community can now discover and purchase a wide range of products, from everyday essentials to high-end fashion, without leaving the app.
As the demand for sustainable fashion continues to grow, particularly among younger generations, TikTok Shop's foray into the world of preloved luxury is a timely and strategic move. By providing a platform for users to access authentic, high-quality secondhand fashion, TikTok is not only catering to the evolving needs and values of its user base but also contributing to a more circular and sustainable fashion industry.
With the launch of the 'Preowned Luxury' category, TikTok Shop is set to become a go-to destination for fashion-savvy users looking to invest in luxury pieces while embracing a more sustainable lifestyle. As the platform continues to innovate and expand its offerings, it's clear that TikTok is not just a place for entertainment, but also a powerful tool for driving change and shaping the future of e-commerce.
