Toteme demonstrated remarkable sales momentum driven by a well-balanced mix of new-season launches and enduring wardrobe classics. The brand generated total e-commerce sales revenue of $10.98 million during August-October period, marking a 24.5% increase in the week ending October 19. This surge reflects the strong influence of Toteme’s Fall/Winter 2025 collection, which resonated deeply with its loyal customer base through fresh material stories and elevated tailoring.
- 1. High Slim Denim Indigo — $420
- 2. Twisted Seam Denim Full Length Rinsed Blue — $420
- 3. Low Straight Denim Indigo — $430
- 4. High Slim Denim Black — $420
- 5. Low Straight Denim True Vintage Blue — $460
- 6. Summer Parachute Jacket Oyster — $690
- 7. Signature Doublé Jacket Peanut — $890
- 8. Fluid Winter Trousers Mid Grey — $520
- 9. Wide Leg Denim Dark Blue — $430
- 10. Zipped Country Jacket Forest — $890
Toteme’s sales data proves its dominance in premium outerwear and sustained consumer appreciation for timeless denim and core bottom silhouettes. Outerwear continues to serve as the brand’s primary revenue driver, contributing between 28% and 41% of weekly sales. The consistent success of pieces like the Shearling wrap coat and Grained leather jacket highlights how the brand effectively capitalizes on upcoming seasonal demand. The steady climb in outerwear pricing—from an average of $1,200 in August to $1,795 by mid-fall, signals both the robust perception of value among consumers and Toteme’s confidence in its luxury positioning.
At the same time, denim staples and tailored bottoms maintain a firm foothold in Toteme’s top-performing products. Hero items such as the High Slim Denim Indigo, Twisted Seam Full Length Rinsed Blue, and Wide Leg Denim Dark Blue remain consistent best-sellers, affirming their status as foundational pieces in customers’ wardrobes. With prices typically ranging between $420 and $590, these designs reinforce Toteme’s aesthetic promise—marrying Scandinavian minimalism with modern, understated sophistication.
1. High Slim Denim Indigo — $420
A classic high-slim fit jean with a refined indigo wash, ideal for sleek daytime and smart-casual looks.
Style Tip: Pair with a crisp white shirt or tucked-in turtleneck and ankle boots for timeless balance.
Pro: Ultra-flattering silhouette that elongates the legs.
Con: Limited stretch makes it less comfortable for all-day wear.
2. Twisted Seam Denim Full Length Rinsed Blue — $420
A reimagined straight-leg jean with asymmetrical seams and a clean rinsed finish.
Style Tip: Style with oversized knits or structured blazers to highlight the unique seam detail.
Pro: Distinctive design adds visual movement.
Con: Unconventional seam may limit pairing with tailored footwear.
3. Low Straight Denim Indigo — $430
Relaxed mid-2000s revival shape with an easy low rise and deep indigo hue.
Style Tip: Combine with a cropped tee or boxy jacket for a nostalgic Y2K vibe.
Pro: Comfortable, laid-back fit.
Con: Low rise may not suit all body types.
4. High Slim Denim Black — $420
Minimalist high-slim jeans in true black, offering sleek versatility for day-to-night transitions.
Style Tip: Team with a silk cami and strappy heels for effortless evening polish.
Pro: Elevated black tone pairs with everything.
Con: Attracts dust and lint easily.
5. Low Straight Denim True Vintage Blue — $460
Vintage-inspired wash with lived-in character, crafted with a luxe denim weight.
Style Tip: Wear with a tucked tank and vintage belt for an effortless cool-girl aesthetic.
Pro: Authentic vintage finish.
Con: Slightly stiffer fabric pre-wash.
6. Summer Parachute Jacket Oyster — $690
Lightweight utilitarian jacket in a neutral oyster tone for transitional weather.
Style Tip: Pair over a tonal tank and relaxed trousers for a minimalist monochrome look.
Pro: Highly breathable and fashion-forward.
Con: Not warm enough for colder climates.
7. Signature Doublé Jacket Peanut — $890
Luxury double-cloth wool jacket in a rich peanut hue — structural yet soft.
Style Tip: Layer over a turtleneck and midi skirt for a polished tailored ensemble.
Pro: Expert craftsmanship and timeless design.
Con: Premium price point may not fit all budgets.
8. Fluid Winter Trousers Mid Grey — $520
Tailored trousers in a supple grey wool blend offering effortless winter elegance.
Style Tip: Combine with a tucked cashmere sweater and loafers for understated chic.
Pro: Drapes beautifully for an elevated silhouette.
Con: May require dry cleaning for upkeep.
9. Wide Leg Denim Dark Blue — $430
Style Tip: Contrast with a fitted top to balance proportions.
Pro: Modern shape elongates the frame.
Con: Length can overwhelm petite figures without tailoring.
10. Zipped Country Jacket Forest — $890
Heritage-inspired forest green jacket with zip fastening and rugged finish.
Style Tip: Pair with slim jeans or wide trousers and chunky boots for modern outdoors flair.
Pro: Statement outerwear with durability.
Con: Heavier fabric limits indoor comfort.
