With 88% Planning In‑Store Visits, Last‑Minute Holiday Shopping Is Still a Brick‑and‑Mortar Power Play
- 89% of consumers – roughly 238 million U.S. adults – plan to shop in the final two weeks before December 25, matching 2024 and up from 82% in 2023.
- On Super Saturday alone, 76% of adults – about 203 million people – expect to shop, 5 percentage points higher than 2024 and 12 points above 2023.
Late-season isn’t just stragglers; it is now mainstream behavior across age…
groups. Retailers that treat this weekend like a “second Black Friday” can capture incremental demand from shoppers who purposely wait for better deals and fuller gift lists.
What they are buying and how they spend Spending on entertainment and activities has climbed from 25% in 2023 to 27% in 2024 and 31% this year, pointing to rising demand for experiences layered into shopping trips.
Nearly 6 in 10 dollars spent between now and December 25 will involve a store visit, including click‑and‑collect purchases. Shoppers are building full‑day outings around shopping centers, mixing retail with dining, movies, and events.
That creates opportunities for cross‑tenant promotions and curated holiday “experiences” that encourage longer dwell time and bigger baskets. Why price and value matter more than ever 91% of shoppers say higher prices will affect what they buy, the same level as 2024…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss insights coverage, industry analysis, and market intelligence.
- Full article access
- Industry analysis
- Free account
Free access. No credit card required. Your account is created after you verify your email.
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.