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TAG Heuer x New Balance Unveil an AI-Powered Smartwatch

TAG Heuer and New Balance have revealed a headline collaboration for 2025—an AI-empowered luxury smartwatch that merges the storied horology of TAG Heuer with New Balance’s cutting-edge running technology.

Published: Oct 26, 2025 3:06 PM

By Sam Ohemeng

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TAG Heuer x New Balance Unveil an AI-Powered Smartwatch

TAG Heuer and New Balance have revealed a headline collaboration for 2025—an AI-empowered luxury smartwatch that merges the storied horology of TAG Heuer with New Balance’s cutting-edge running technology. The special-edition partnership introduces the TAG Heuer Connected Calibre E5 40mm x New Balance Edition, an advanced wearable device designed for ambitious runners and performance-minded consumers.

“Built to Outrun Limits”—A Shared Philosophy The collaboration represents a new approach to cross-category design. For TAG Heuer, time has always been a measure of ambition. For New Balance, running is a craft honed through focus and repetition. Together, they speak the same language: precision.

The Calibre E5 smartwatch and the co-branded FuelCell SC Elite running shoe are engineered for athletes who view every stride as progress. It is not just about racing the clock, but mastering it.

Hardware Excellence Meets Smart AI The Connected Calibre E5 40mm x New Balance Edition showcases a black DLC-coated Grade 2 titanium case—a bold yet ultra-light classic—matched with a strap inspired by New Balance’s Energy Arc sole technology.

Deep violet, midnight blue, and neon green hues echo the limited edition TAG Heuer x New Balance FuelCell SC Elite shoe, uniting wrist and foot through a singular design language. Every detail is intentional, where endurance engineering meets a refined aesthetic built to inspire…

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TAG Heuer x New Balance Unveil an AI-Powered Smartwatch

TAG Heuer and New Balance have revealed a headline collaboration for 2025—an AI-empowered luxury smartwatch that merges the storied horology of TAG Heuer with New Balance’s cutting-edge running technology.

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