The fragrance “dupe” market has evolved from a niche hobby into a mainstream consumer behavior. This report identifies the top 10 fragrance brands that U.S. consumers most frequently search for alternatives to. The list is dominated by luxury houses (Chanel, Tom Ford) and niche powerhouses (MFK, Parfums de Marly), with Sol de Janeiro currently holding the highest search volume for body mists and fragrance led body care.
Our Ranking
The ranking was established using a weighted analysis of search and social data from 2025 and early 2026:
1. Google Search Volume (45%): Aggregated monthly searches for “[Brand] dupe” and “[Specific Scent] dupe.”
2. Social Media Mentions (35%): Frequency of brand mentions in “Best Dupes” lists on TikTok, Instagram, and Reddit (r/fragranceclones).
3. Market Influence (20%): Data from Fresha Dupe Analysis 2025 and the number of competing dupe products available for the brand’s hero scents.
| Factor | Source |
| Primary Search Data | Google Keyword Planner & Trends (U.S. Region) |
| Social Sentiment | TikTok Creative Center (#PerfumeDupe), Fragrantica 2025 Awards |
| Market Data | Fresha Dupe Analysis Report (Nov 2025) |
Summary Comparison Table: Search Intensity
| Rank | Brand | Target Audience | Primary Search Intent | “Beast Mode” Alternative |
| 1 | Sol de Janeiro | Gen Z / Millennial | Everyday body mist | Bath & Body Works |
| 2 | MFK | Luxury / Niche | Status symbol scent | Dossier / Zara |
| 3 | Chanel | Classic Luxury | Timeless elegance | Dossier / Armaf |
| 4 | Tom Ford | Bold / Niche | Statement scents | Maison Alhambra |
| 5 | Creed | Masculine | The “King” of scents | Armaf / Montagne |
| 6 | Jo Malone | Minimalist | Clean / Airy office scent | Bath & Body Works |
| 7 | Le Labo | Urban / Niche | Trendy “It Scent” | Dossier / Cremo |
| 8 | PdM | Ultra Feminine | Viral rose/lychee | Lattafa / Julianna’s |
| 9 | YSL | Mainstream Glam | Night out scent | Zara / Oakcha |
| 10 | Byredo | Artistic / Niche | Unique / Skin scents | Alt. / Oil Perfumery |
Top 10 Fragrance Brands by Dupe Demand
1. Sol de Janeiro
Sol de Janeiro has become the undisputed “dupe queen” of the U.S. fragrance market, with scents like Cheirosa ’62 (the Bum Bum Cream accord) and Cheirosa ’68 driving enormous demand for smell alikes. Shoppers frequently turn to Trader Joe’s (Brazilian Nut), Bath & Body Works, and Target’s Naturewell for lower priced alternatives. With over 69,000 annual searches for its dupes, Sol de Janeiro now outpaces many traditional luxury houses, fueled by Gen Z’s appetite for a “vacation in a bottle” experience at a friendlier price than the brand’s $38+ mists.
2. Maison Francis Kurkdjian (MFK)
Maison Francis Kurkdjian (MFK), meanwhile, owns the most duped single perfume in modern history: Baccarat Rouge 540 (BR540). Its “burnt sugar and saffron” profile has inspired a wave of alternatives from Dossier (Ambery Saffron) and Oakcha (Sweven) to Zara (Red Temptation). Search volume for “BR540 dupe” remains enormous in 2026, as fragrance fans look to capture the same addictive trail without paying $325+ for a full bottle.
3. Chanel
Chanel sits at the pinnacle of luxury fragrance and is a constant reference point for dupes, especially for No. 5, Coco Mademoiselle, and Chance Eau Tendre. Popular alternatives come from Dossier, Armaf, and Alt. Fragrances, which aim to echo Chanel’s powdery florals and sparkling chypres. Despite the house’s famously aggressive protection of its trademarks, “Chanel No. 5 dupe” remains a top three recurring search trend in the U.S.
4. Tom Ford
Tom Ford’s bold compositions, particularly from the Private Blend line, are also prime dupe targets. Icons like Lost Cherry, Tobacco Vanille, and Oud Wood are frequently mirrored by Maison Alhambra (with scents like Bright Peach and Lovely Cherie), along with Dossier and Alt. With full bottles typically priced between $250 and $400, interest in “Lost Cherry dupe” surged in 2025 to 2026, especially as cherry forward fragrances went global on social and in pop culture.
5. Creed
Creed dominates the masculine side of the dupe world, led by Aventus and Silver Mountain Water. Brands like Armaf (Club de Nuit Intense Man), Montagne Parfums, and Afnan have built their reputations on riffing on Creed’s signatures. “Aventus dupe” is arguably the single most searched term among male fragrance enthusiasts, with hundreds of so called clones competing to replicate its pineapple, birch smoke, and musk accord.
6. Jo Malone London
Jo Malone London is frequently targeted for its airy, understated fragrances such as Wood Sage & Sea Salt and English Pear & Freesia. Dupe seekers often look to Bath & Body Works (especially its 2026 “Everyday Luxuries” line), Jenny Glow, and Dossier for similar “clean” and “ethereal” scents. Search interest spiked in early 2026, after consumers identified several new Bath & Body Works mists as near twins of Jo Malone bestsellers.
7. Le Labo
Le Labo has seen its cult favorite Santal 33 and the more enigmatic Another 13 become two of the most copied niche scents on the market. Alternatives such as Dossier’s Woody Sandalwood, Maison Louis Marie No. 04, and offerings from Cremo try to capture that instantly recognizable sandalwood leather signature. In cities like New York and Los Angeles, where Santal 33 is often dubbed the “scent of a generation,” demand for more affordable takes remains extremely high.
8. Parfums de Marly
Parfums de Marly has exploded on social media thanks to fragrances like Delina and Layton. Dupe brands including Julianna’s Perfumes, Lattafa (with Delilah), and Al Haramain (Detour Noir) cater to fans chasing the same lush profiles. “Delina dupe” searches are especially strong among female consumers looking for that distinctive lychee rose rhubarb blend without committing to niche house prices.
9. Yves Saint Laurent (YSL)
Yves Saint Laurent (YSL) continues to generate huge dupe interest for mainstream hits like Black Opium and Libre. High street and dupe houses, Zara with Gardenia and Golden Decade, along with Dossier and Oakcha, offer comparable sweet gourmand or citrus lavender profiles. “Libre dupe” searches grew by about 25% in 2025, as the fragrance became a staple recommendation on “Perfume TikTok” and other social platforms.
10. Byredo
Byredo occupies the “cool girl” niche space, with scents like Gypsy Water, Mojave Ghost, and Bal d’Afrique inspiring steady dupe demand. Brands such as Alt. Fragrances (Bohemian Water), Oil Perfumery, and Oakcha target consumers drawn to Byredo’s minimalist aesthetic and storytelling. Many shoppers specifically seek dupes because they love the compositions but feel the original’s performance doesn’t justify the $200+ price tag, making Byredo one of the most copied houses in the niche segment.
Conclusion
The fragrance dupe landscape is currently defined by a “race to the bottom” in pricing but a “race to the top” in quality. While Sol de Janeiro dominates the mass market search volume, MFK and Creed remain the most significant drivers of the specialized “clone” industry. For 2026, the trend suggests that consumers are increasingly prioritizing scent profile over brand prestige, leading to sustained high search volumes for alternatives to these top 10 houses.
