Top 10 Hottest Brands In 2025 According to the Lyst Index

Based on the Lyst Index Q1 2025, here are the top 10 hottest fashion brands right now, ranked by search volume, social buzz, product interest, and sales.

Gucci Holds the Crown

The latest Lyst Index reveals that Gucci remains the hottest brand in fashion, maintaining its top spot thanks to creative collections and high-profile collaborations. The Italian house continues to captivate global audiences with its blend of heritage and innovation.

Prada and Miu Miu Keep Climbing

Prada secures the second spot, driven by strong runway moments and a surge in demand for signature accessories. Miu Miu, its playful sibling, follows closely in third place, fueled by viral looks and a devoted Gen Z following.

Loewe and Bottega Veneta Make Bold Moves

Loewe claims fourth place, with creative director Jonathan Anderson’s vision resonating with tastemakers and celebrities alike. Bottega Veneta rounds out the top five, celebrated for its distinctive accessories and minimalist luxury.

Balenciaga and Saint Laurent Stay in Demand

Balenciaga secures the sixth spot, maintaining its edge with statement silhouettes and cultural relevance. Saint Laurent follows at number seven, driven by sleek tailoring and red-carpet moments.

Versace and Moncler Attract Attention

Versace lands at eighth, propelled by bold prints and celebrity endorsements. Moncler takes ninth, with its luxury outerwear and high-profile collaborations keeping it in the spotlight.

Jacquemus Breaks Into the Top Ten

Jacquemus completes the list at number ten, thanks to viral campaigns and a loyal social media following.

What Drives the Rankings

The Lyst Index analyzes the online shopping behavior of more than 200 million people each quarter, tracking searches, product views, and sales across thousands of online stores. This quarter, the top brands have stood out for their bold runway moments, creative campaigns, and ability to spark conversation.

Lyst’s editorial team notes, “The brands at the top of the Index are those that have consistently delivered innovation, cultural relevance, and excitement to a global audience.”

The Complete Top 10 List

Rank	Brand
1	Gucci
2	Prada
3	Miu Miu
4	Loewe
5	Bottega Veneta
6	Balenciaga
7	Saint Laurent
8	Versace
9	Moncler
10	Jacquemus

Fashion’s frontrunners continue to shape trends and conversations, setting the pace for what’s next in the global style landscape.