The innovative Australian sunscreen brand Ultra Violette has officially made its North American debut. As of April 14th, 2024, Canadians can find Ultra Violette's highly anticipated range of SKINSCREENS at Sephora stores nationwide and online at Sephora.ca.
Founded in 2019 by Ava Chandler-Matthews and Bec Jefferd, Ultra Violette has quickly risen to prominence in the beauty industry. The brand stands out for its commitment to creating sunscreens that provide broad-spectrum UVA & UVB protection and are infused with supercharged skincare actives.
"In Australia, we're subject to some of the harshest sun rays in the world, which means our SPF has to be the best there is to even hit shelves," says Chandler-Matthews. "As skincare obsessives, we also wanted to do one better by creating innovative SKINSCREENS with skin-loving actives and unmatched textures."
"Of all the anti-aging products available on the market, sunscreen is the single most important one," adds Jefferd. "It's about future-proofing your face from the daily toll of UV rays and having a suite of products that can be adapted for every occasion, skin type, and tone to achieve this."
The launch includes three of Ultra Violette's flagship products: the Supreme Hydrating Facial Screen SPF 50, Lean Mineral Mattifying Screen SPF 50+, and Extreme Hydrating Body & Hand Screen SPF 50+. Each product is designed to seamlessly integrate into daily beauty routines, offering textures that delight and formulations that protect and nourish the skin.
Jane Nugent, Senior Vice President of Merchandising at Sephora Canada, expressed enthusiasm about the launch, highlighting Sephora's commitment to bringing innovative beauty solutions to its customers. "At Sephora, we are committed to offering our clients the latest innovations in beauty and Sun is a major focus for us, so Ultra Violette's arrival aligns perfectly with this mission," she stated. "We can't wait to launch Ultra Violette and provide our Canadian customers with access to their innovative suncare solutions."
With Australia's rigorous testing standards as their benchmark, the founders have developed products that offer unmatched protection against some of the harshest sun rays in the world. Canadian consumers now have access to some of the best sun protection products on the market, backed by the expertise and passion of Ultra Violette's founders.
