Beauty Bulb To Host Major Retailers and Distributors At 24 Hour Virtual Beauty Tradeshow

For decades, the beauty trade show circuit has operated on a familiar, if increasingly expensive, model: pack exhibitors into convention centres, huge charges for booth space – before factoring in travel, accommodation, staffing, and logistics and watch brands compete for retailer attention across sprawling show floors.

But as costs have climbed and sustainability concerns have mounted, Beauty Bulb saw an opportunity others hadn’t: the traditional trade show model was not working for or possible for many. And so they built an alternative.

On 11 March 2026, Beauty Bulb will host its third edition of Beauty Bulb Live, a fully virtual and global trade show that replaces physical booths, international travel, and multi-day commitments with a 24-hour digital event connecting brands directly to retail buyers and distributors.

A Growing List of Major Retailers Over 300 global retail buyers will attend the March event, including buyers from Sephora, Boots, Harrods, QVC, Douglas, Target, Ulta, Mecca, Goop, Space NK, Clicks, TVSN, Etos and CO Bigelow…