Korean Beauty Brand Laka Makes U.S Debut at Sephora

K-beauty brand’s first U.S. step Founded in Korea, Laka has built a following across Asia for lip products that focus on self expression, comfort, and flexible shade development. The Sephora launch is the brand’s first major U.S. retail expansion and a key step in turning its global fan base into a stateside audience.

Jicheol Lee, CEO of Laka, said “Our launch at Sephora marks an important milestone as we expand Laka’s inclusive beauty philosophy to the U.S.,We’re excited to connect with consumers who view makeup as a form of self-expression rather than a set of rules.” Lip-focused hero lineup Laka is leading with three core lip products designed to work across a wide range of skin tones and personal styles.

Each formula is framed around adaptability, products that adjust to the wearer, not the reverse. Fruity Glam Tint ($18): Lightweight, glossy tint that leaves a transfer proof stain, offered in 10 shades and cited as one of Laka’s most recognized, award winning products in Asia.

Fruity Lip Glotioner ($18): High shine serum gloss hybrid with peptides and raspberry seed oil, created for smooth, comfortable wear. Blonding Glow Lipstick ($16, online only): Hydrating, buildable…