Wavytalk is bringing its tech forward hair tools to one of America’s biggest beauty stages, debuting on Ulta.com with a curated lineup of heat styling innovations and its first ever heat protect spray. The move marks a strategic retail expansion for the viral, award winning brand as it races to own the at home, salon quality styling space.
Wavytalk Lands On Ulta
Beginning February 4, 2026, Ulta Beauty guests can now shop six of Wavytalk’s most in demand products directly on Ulta.com: Blowout Boost, Steamline Pro, Heatwave Pro Ionic Thermal Brush Set, Heatwave Pro 5‑in‑1 Curling Wand Set, Cool Curl Pencil and Smooth Barrier heat protect spray. The assortment bridges both tools and haircare, designed to be used together for smoother, more defined styling with less heat damage.
With this launch, Wavytalk deepens its national reach while staying anchored to its mission of making professional level styling intuitive, efficient, and accessible at home. By going live on Ulta’s digital storefront, the brand taps into one of beauty’s most influential omnichannel platforms, positioning itself in front of shoppers who are already primed to discover new, high performing brands.
Ulta Expanding Reach To the Digital Beauty Shopper
“Partnering with Ulta Beauty marks an exciting milestone for our brand and community,” Marina Fernandez, Senior Brand Marketing Director at Wavytalk, said, highlighting the significance of the tie up for awareness and reach. She added that debuting on Ulta.com makes it easier for beauty lovers to discover the brand’s performance driven tools and haircare essentials from anywhere.
From Ulta’s side, the brand fits neatly into the retailer’s strategy of spotlighting socially driven, results oriented labels. “Wavytalk is an exciting, socially driven brand delivering real results and strong consumer enthusiasm,” James Lang, VP Marketplace at Ulta Beauty, said. He framed the launch as a way to inspire guests through discovery and innovation as they refresh their routines heading into spring, reinforcing Ulta’s positioning as a go to beauty and wellness destination.
Tech Powered Tools Meet Protective Care
Wavytalk has built its buzz around pairing advanced tech with user friendly design, making pro level styling feel less intimidating and more fun for everyday users. Its tools feature adjustable heat settings, negative ion technology, steam powered straightening, and multi barrel curling systems that cater to everything from glassy blowouts to defined curls.
Completing the Ulta.com lineup is Smooth Barrier, Wavytalk’s first heat protectant spray, formulated for lightweight protection, frizz control, and shine without sacrificing movement. Together, the tools and spray are aimed at minimizing heat damage while delivering polished results, a key selling point for ingredient‑savvy shoppers who want style without compromising hair health.
A Brand Built On ‘Hair Talks’
Beyond the hardware, Wavytalk is positioning itself as an “expression first” hair brand. Its Hair Talks platform celebrates the emotional connection between hair, self expression, and community, built on the belief that every strand tells a story and styling can spark confidence and creativity.
The brand’s goal is to turn everyday styling into a statement, with fast, versatile tools engineered for minimal damage and maximum results across all hair types and textures. As Wavytalk teases Ulta exclusive products later this year, its Ulta.com debut sets the stage for deeper retail integration and more tech powered launches aimed at the digitally native beauty consumer.
